How to Use LinkedIn for Your Limousine Company's B2B Marketing

When it comes to limousine business marketing, are you taking advantage of using LinkedIn to promote your limousine company? Sometimes busy limo company owners and operators will establish a page on LinkedIn and then think that's sufficient to expose them to new customers and promising leads. 

As a member of LinkedIn, you have a number of options to improve how the site can help you drum up more interest from B2B customers interested in arranging for executive chauffeured services. 

In order for you to reach out to the business customers who need the services you provide through your limousine company, you need to meet them where they spend time online. You risk a loss of business if you fail to harness the power and connections of LinkedIn.

 Update Your Page

How long has it been since you examined or upgraded the information on your limo company's LinkedIn page? If it's been a while or if the page is sorely lacking in details, now is the time to update it. 

Use LinkedIn to showcase the special services you offer and any other unique selling propositions. Remember to use keywords that will drive people to your company, including the geographic location. Don't skimp on images. Ideally, you will use a professionally shot picture for the cover photo on LinkedIn.

Join Groups

It's all about networking, which is why you should join some groups on LinkedIn, noted a recent article at VerticalResponse. This will give you more opportunities to make ties with local company owners who are in need of the transportation services you can bring. 

Groups will have online discussions, and if you can provide some insight in a response, it will help to get you noticed. At the same time, you can peruse these discussions to learn more about what local businesses' concerns, fears and hopes are. This is invaluable when you formulate or update your marketing messages.

Connect Using InMail

When you notice that someone has checked you out on LinkedIn, it would be a good time to connect with him or her using the InMail system, especially if you cannot find other contact information on the site. Now you can send direct messages to these business owners. You may find that you get a better response rate than you would with their email address.

Provide Useful Information

You can quickly establish yourself as a thought leader in the industry if you start using LinkedInto post interesting and useful information to your followers. You may have unique insight into how companies can best use chauffeured services in your service area, for example, which you can post about and raise the interest level of nearby businesses. 

Write commentary on industry news and opinion pieces and then see how your followers appreciate the details you provide. Offer insightful details to help other companies do their jobs better, and you will stay on their radar when it comes time to arrange for limo services.

Get an Upgraded Account

It's free to join LinkedIn and set up a basic account. However, you may soon determine that you need more advanced services to conduct your B2B marketing. Get a premium account, for which you will be charged a monthly fee. 

With an upgraded LinkedIn account, you can use the system to send out 10 InMail messages each month. You can also search for leads, visit as many profiles as you like and even see who has viewed your limo company's LinkedIn page over the last three months.

 Each of the senior marketing professionals at DriveProfit Limo has more than 20 years of experience in promoting ground transportation services. If you are new to using online media to promote your limo firm, our team is standing by to assist you in using LinkedIn for your limousine marketing campaigns. For details or to get started with a new marketing approach, please contact the experts at DriveProfit today at 203.426.7780 or email us at info@driveprofit.com.

 

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Posted on Jun 16 2015

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How to Use LinkedIn for Your Limousine Company's B2B Marketing

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