In Marketing, It's In With The New, While KEEPING the Old!

Go after new customers or concentrate on the existing ones? It’s an age-old question. Consider this:

  • Businesses spend five times as much for new customers than they do on present customers, yet current customers are worth ten times the cost of acquiring a new customer*.
  • Response rates to direct mail advertising average 1 – 2 %, yet loyal regular customers respond at levels of 20 – 40 %.
  • The 80/20 rule applies – 20% of your customers represent 80% of your business.

With existing customers so important to business, it’s critical that we not sacrifice current customers or lose our focus.

New customers are important, but to keep your business alive and growing, don’t forget those customers that are already doing business with you.

*Source:
Allan J. Katz,
The Age of Loyalty Marketing,
Potentials in Marketing, September 1995.

DriveProfit specializes in helping the ground transportation industry target new customers and retain existing customers, through integrated marketing strategiese and reputation management. Give us a call today toll free at 855-541-2220 to see how we can help you!

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Posted on Feb 15 2013

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In Marketing, It's In With The New, While KEEPING the Old!

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