Internet Marketing Mistakes That Are Costing You Sales

Posted on May 10th 2016 under Limo Marketing Tips

Are you satisfied with the amount of traffic you’re getting to your limo website? How effective is your website? Is it attracting lots of targeted visitors? Is your site bringing in new business and new contacts daily? What about the number of bookings or leads? Are customers, travel agents, business partners finding you on the web?

Millions of web searches are conducted each day by travelers, consumers, travel agents, corporate accounts, small businesses looking for everything from software to trimmers. Chances are there are people searching the web right now for services you sell. If your site doesn't capture their attention, a competitor will.

Typically, these prospects go to Google, Bing, or Yahoo and type in a keyword or key phrase describing the service they seek. The words might be a brand name and model or part number, a service they need along with their geographic location or something more generic such as “how to get home from the airport fast. ” The listings they see on the first one or two search engine result pages (nicknamed SERPs by Internet marketing professionals), are usually the sites they visit to gather information and make their purchase. If your site doesn't show up on that first or second page of results, or if your site does show up but is difficult to use, customers that could be yours will drift into some other company's sales funnel.

So, how do you make your site show up in the first page of two of search results when you can find 670,000 search results on Google for a "airport transportation"? Why do competitors' sites, and sometimes sites that are just lists of affiliate links, wind up on the first or second page of the SERPs when your site is on page 10? Why is your site missing or, if it is getting found, is it missing something?

There are many factors that affect search marketing results including how old your domain name is and how long it's been live on the web. And sometimes, those ranking factors seem to change more than often.  But if your site has been up for several months and it isn't bringing you leads, contacts or sales, then the problem may be that your site is guilty of one or more website marketing mistakes.

# Thinking your customers don't use the web

So, you don't invest too much into it. It's just out there but you don't do anything with it, doesn't look too good on the organic (unpaid) search not to mention that making it responsive is not even an option to you. Surprisingly there are still small businesses that think this way! Your competitors are way ahead of you and they are  "grabbing" customers at their first click.

If your home page and site consist of mostly images, change it.  Place text on the homepage about you and list your services on the page, along with a thumbnail sized graphic, and instruct visitors to click the graphic to see the portfolio, or to read more. That way the presentation of your site will still be available for those who really want to see it, but it won't stop you from getting search engine traffic from people searching for your type of business.

# Hiding your site from search engines

No one wants to hide their key pages from search engines. But that's exactly what a lot of sites do because the people who build them either don't understand how search engines work, or are more concerned with visual effects than getting found on the web.

Search engines are hungry for text. They can't read pictures, flash or video very well.  The text on pages tells search engines what a site is about, so the search engine knows when to display it in response to search queries. If the search engine can't find any text on your key pages, or finds very little text, your site isn't going to get found by people looking for what you sell.

# Not using the right keywords and key phrases in the pages on your site

Keywords and key phrases are the words people type into the search engine when they are looking for a product or service. To get found in search engines, your website needs to contain text that includes the query terms your customers are most likely to use looking for what you sell.

To maximize your chances of getting found in search engines, be sure your web pages include common keywords and phrases associated with the service or concept being described on the page. Appropriate keywords should appear in the page title, meta tags, headlines and body of your text.

# Using social media pages as a substitute for your own website

Social media is all the rage these days. Just about every marketing person you speak with will tell you that you must have a social media presence, and you should.  But you shouldn’t be using social media as a substitute for your own website. The reasons are many, but the primary one is that you don’t own your social media contacts. While you should be interacting with and engaging with prospects and clients on social media, your focus should be on driving them to your own website, and presenting them with some type of offer that will encourage them to give you contact information so you can reach out to them when you want.

# Not getting permission to contact web visitors again

Conversion rates vary by website and service, but on average, only about 2 percent of visitors make a purchase. In other words, roughly 98% of the visitors to your site don't book during their first visit. A handful may bookmark your site so they can find it again in the future, but most of the people who leave will simply forget about your site.

Fortunately, there's something you can do about that sad statistic: Give the visitor a reason to leave you their email address and other contact information before they leave your website.

What kind of reason? There are many. Among them: offer a free newsletter; ask customers to sign up to be notified about special offers; offer a free, downloadable white paper about a subject related to your prospects needs. When you deliver the newsletter or other material you offered, you get additional opportunities to market services to interested prospects — prospects who otherwise may never have returned to your site.

The DriveProfit Advantage

DriveProfit helps our clients understand how to connect with customers and integrate effective strategies across multiple platforms — online, mobile, video and the more traditional offline channels, including print, event marketing and offline advertising. We will help you engage your customers on the devices they're already using and show you how our digital and traditional marketing strategies and tactics will increase leads, strengthen your reputation, and capture more market share.

The way in which you interact with your customers and manage their expectations is continually evolving in the wake of developing technologies. These new technologies and marketing techniques are now being integrated to reach prospects and customers through multiple channels, delivering stronger market presence and improved communications for DriveProfit’s chauffeured service and limousine company clients.

Chauffeured service and limousine companies are constantly challenged to keep up, to innovate, to create new and better experiences, and connect with customers in ways that were never possible before.


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