Did you know? Bad SEO Strategies Lead to Bad Content

Posted on Aug 23rd 2016 under SEO

Quality content is one of the most sought-after resources on the internet. At the same time, there's a general misunderstanding about what "quality" actually means in this context.

A lot of people think that the quality of a post is measured by the amount of traffic it drives to a site. This could not be further from the truth.

While good content should draw lots of traffic, it's by no means a guarantee — especially if it isn't being properly marketed. At the same time, crafty marketers make it all too easy for poor content to pull in a lot of traffic. It's called clickbait, and it's something the online companies are actively fighting against.

So why is good content so hard to come by? And what can you do to make sure your content isn't part of the mess?

The Accession of Bad Content

To understand why quality content is so important, let's take a quick look at the history of the internet.

A long, long time ago, the internet was created in a flash of light somewhere in Al Gore's basement. In the early days, there were very few people using this internet, and it was generally seen as a nerdy collection of nerds doing nerdy things, via modems.

Bad content or amazing content?   

A prehistoric website, perfectly preserved in amber.

Then, like most things created by nerds, the internet started to become popular. By the mid-90s, the "Information Super Highway" had really taken off. Major motion pictures even realized the importance of having an online presence. Advertisers started seeing clicks as dollar signs… and the race was officially underway.

Blame Early SEO Strategies

These early days of the web were a gleefully lawless scramble with everyone trying to figure out just exactly what this internet thing was all about. And with the wild west approach came things like illegal downloading, suspicious websites, and wildly hacky SEO strategies.

Search Engine Optimization has come a long way, and at its core it has become the very basis of how we use the internet. And as SEO algorithms continue to get better, the internet is going to continue to become smarter and more natural to use.

But back then, in the bad old days, using transparent font and loading up your page with invisible words was a legitimate SEO strategy. While this particular technique thankfully no longer works, there are still an alarming number of marketing "experts" who think that SEO is a matter of tricking algorithms, not creating meaningful content.

These "experts" are wrong.


SEO Will Set You Free

Early search was easy to trick. But it's obviously in a search engine's best interest to identify and avoid content that doesn't actually deliver value to the reader.

The smarter search engine becomes, the easier it becomes for quality content to rise to the top. Essentially, Google learned how to understand the gist of a page without relying on seeing the same keyword over and over. This system is still in use today, and has been refined even further. How it works:

Instead of looking for particular keywords, Google now understands you well enough to get the general message of what you're talking about. Keywords still play a role, but you don't have to worry about repeating the same exact phrase enough to hit some sort of magic SEO score. In fact, using variations of your keyword is better for you, because Google takes that to mean you're writing genuinely valuable content and not just farming for clicks.

What We Ask Ourselves When Creating Content

So now that you know why bad content is everywhere, and that the best thing you can do for your SEO score is to create quality content that aims to actually impart something of value to your reader, how do you go about creating that content?  Ask yourself:

  • Will this topic be of interest to our audience?
  • Do we have a unique perspective or new piece of information to share?
  • Can we talk about this topic from a position of authority?
  • If the answer to any of the above questions is "no," the post isn't created.

To achieve the goal of being found and to succeed in limousine marketing, you must capture the attention of people who rely on organic search.

DriveProfit specializes in helping limousine companies get their limousine websites to rank well in the search engines and generate more traffic, leads and sales by taking a complete, thorough and holistic approach to optimizing for search, ensuring that you have:

  • The right website structure
  • The right targeted keywords
  • The right website and social content
  • The right links

Please contact DriveProfit today for more information about our integrated marketing solutions.

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