Learn Why Local Search is Such an Important Factor in Limousine Marketing

Posted on: June 22nd, 2015

limousine marketingWhether you have been providing limousine service in your market for a short time now or have become an established member of the business community, you undoubtedly understand that search engine optimization is crucial to your success. 

Unfortunately, sometimes companies working in the chauffeured transportation industry fail to put much effort into local search. That’s a problem that can be easily remedied.  Getting better results through local search may mean the difference between your company flourishing or seeing the business gradually erode as local competitors do a better job with local limo search requests. Read on to discover why local search is such an important factor in limousine marketing and branding.

Did you know that some 82 percent of people searching on the Internet will follow up with the business offline (placing a phone call or making a purchase)? That’s one of the encouraging statistics from TMP/comScore that were showcased in a recent article at Duct Tape Marketing.

In fact, nearly 75 percent of people looking for companies on the Internet are making local searches. This makes sense for limousine companies, since so many people require service in their immediate service area. 

You will get search results with keywords involving your service area, with terms for your state, city, county and even nearby landmarks, such as airports and convention centers. Not only are local companies’ corporate travel managers in search of nearby limousine service, so are potential affiliates. If you don’t include local search terms in your website, blog, social media posts and other marketing materials, you might never hear from an interested affiliate from across the country who is interested in developing a new partnership with your firm.

Your limousine company can see much more success when you realize how people search for businesses in local markets. As many as 61 percent of local searches wind up with the person making a purchase, according to figures from Search Engine Watch. 

Consider that 59 percent of people are taking to Google every month to look for nearby businesses with a good reputation. If they cannot find you easily because you never mention the cities in your service area, they’ll likely find a nearby competitor who knows more about the benefits of search engine optimization on the local level.

Don’t forget that consumers are increasingly using their smartphones to search for services online. About 37 percent of searches are done via mobile devices and the number will only grow with time. If you don’t address the needs of these mobile searchers, you might as well be invisible as far as they are concerned.

It’s a trivial matter to identify the keywords that will make it easier for potential customers to locate your business. Include the name of your city along with other ground transportation services terms and you will help people locate you faster. You can use these local keywords to update your web pages, augment your blog posts and make your social media updates much more useful.

 At DriveProfit, every member of our senior marketing team has more than two decades of experience in limousine marketing. We regularly advise our customers on how to use search engine optimization to help them get the word out about their services, with particular emphasis on local search. For more information on improving how local searchers can find and engage with you or to begin a new limousine marketing campaign, please contact DriveProfit today at 203.426.7780 or email us at info@driveprofit.com.


Share Button
Tags: , , , , , , ,

Contact Information

Toll Free Phone


Limousine SEO online booking limousine websites reputation management Branding Prospecting marketing mobile marketing Social Media Marketing limo marketing tips Calls to Action Limousine Social Media business tips Digital Marketing B2B Marketing fleet safety websites customer relationships customer retention limousine marketing Facebook Inbound Limousine Marketing Limo Branding limo marketing Limousine Email Marketing content marketing Limousine Blogs customer satisfaction customer referrals Limousine Branding Blogs customer loyalty limo websites Facebook Marketing Tips twitter management meeting email marketing customer feedback social media DriveProfit marketing strategy SEO online marketing Limousine Marketing Tips lead nurturing marketing tips customer service Video Marketing Customer Satisfaction Surveys Limousine Inbound Marketing


  • Marketing Tips (249)
  • Limo Marketing Tips (191)
  • Marketing Strategy (138)
  • Social Media (108)
  • SEO (48)
  • Websites (39)
  • Email Marketing (38)
  • Customer Relationships (30)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Customer Loyalty (22)
  • Reputation Management (21)
  • Facebook (18)
  • website traffic (18)
  • Branding (17)
  • B2B Marketing (17)
  • Business Tips (15)
  • Lead Nurturing (13)
  • Twitter (12)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (7)
  • Mobile Marketing (6)
  • Press & Media (5)
  • B2B Business (5)
  • Calls to Action (4)
  • Referral Marketing (4)
  • News (4)
  • Listing Check (1)
  • Case Study (1)

  • Archive

  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012