Building Online Credibility - Does your limo business look trustworthy online?

Posted on May 31st 2016 under Websites

Great web design instills trust in your business. According to web credibility research from Stanford, 75% of users admit to making judgments about a company's credibility based on their website's design.

Moreover, researchers have found that 50 milliseconds is the average amount of time it takes a Web user to judge a website's visual design. That means it doesn't matter how strong your content is - if your website looks shady, most people aren't going to stick around long enough to read even one word of it.

The first step to looking trustworthy online is being there in the first place. Nowadays, if people look for your company online and don't find it, they will think it isn't legitimate and won't likely go any further.

Even if you have a site, plenty of design mistakes can send up red flags in the minds of Web users.

Websites that aren't professionally designed. It may save money to have your teenager design your business' site, but people will know you didn't pay to have it done. In particular, if you are in a limo business where you preach that you could make a statement out of booking a limo service because you basically say that first impression matters, people will wonder why you didn't have the money to hire a professional to design your website.

Websites that aren't updated regularly - or at all. 73% of Web users say that knowing a website is frequently updated with new information is a factor in their choice to visit it. If you don't update regularly or haven't updated your site design in years, people will notice.

Poor font choice. Huge fonts, tiny fonts or too many different fonts don't make your site look good.

A visual mismatch with your target audience. If you aren't a florist or landscape architect, flowers don't make sense on your site. Likewise, a neon color scheme makes no more sense for a therapist than pink does for a hardware store.

You have to carefully and consistently build an image around your market. Any mismatches between your image and your target market’s needs is likely to be pretty obvious. For instance, if you have an economical image but you’re marketing to an affluent customer who spends freely, you need to change that before you can achieve significant growth

Unprofessional images. This can include clichéd images - think a calculator on an accounting site, do-it-yourself photographs, a logo that wasn't professionally designed, and no images where they would make sense (if you're running a bed and breakfast, people want to see the rooms).

A website that isn't intuitive to navigate. 77% of Web users say they won't stay at a website that they find it hard to navigate.

Lack of information about the company. People want to know the basics: physical address, mailing address, phone number, email address and fax number, at least that. It will be great if you can provide statements about you company like mission or vision or reasons why customers should choose you and not your competitor.

Absence of policies. People want to know what you plan to do with any information they enter into your website. Short and sweet is better than long and detailed. When you get into too much detail, people will think you're using all those words to cover something up.

Worrying language. This includes poor spelling and grammar, fake-sounding or overly emotional testimonials, and content that is packed with keywords but contains little or no information.

If those pitfalls are overwhelming, as experts we feel the need to provide some easy ways to make your company's website look credible to Web users:

Use trust logos

Use customer testimonials. People trust fellow customers more than experts.

Include a thorough FAQ page. People like to have their questions answered in a straightforward way.

Cite respected sources. People want to know where the information you're providing comes from and will trust information from sources that are well-known and respected.

Provide incredibly detailed product information. List any information people might want to know about your services, insurance, background checks.

List your professional qualifications. This includes your memberships, speaking engagements and articles published, but keep your biography largely professional. A few humanizing details are good, but you don't want a bunch of nonwork information.

In a marketplace where it is estimated that as many as 85% of buyers have researched your limousine company by visiting your limo website before deciding to actually contact you, it's imperative that you make sure your limousine website brings you high-visibility and creates a positive, lasting impression.


New Website Designs:  Are you launching your limousine business or do you need to create a brand new image? Our experts in limousine website design and content creation will deliver a website that focuses on the needs of your target customer — the person who will buy your limousine services — while positioning your limousine company as an industry leader and authority.

Website Overhauls:  Is your website several years old or simply not generating the leads you need to convert new business? The limo website design experts at DriveProfit will work with your existing site and update it to answer your buyers' single most important question:  "What's in it for me?"

Landing Pages: Did you know that landing pages are one of the best ways to jump-start lead generation? DriveProfit's online limousine marketing professionals, copywriters and design experts will provide optimized content and a unique user experience to generate more interest in your service offerings, encourage action and drive more high-quality leads.

Are you interested in learning more about our website services? Please contact DriveProfit today for more information.

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