As the owner of a small to medium sized business offering limousine services in your region or market niche, you have to make the most of every dollar in order to remain competitive with your rivals. In some cases, a limousine company owner may be inclined to treat marketing and sales as a combined entity, merging the departments in a bid to control costs.
However, because the limousine industry is so competitive and is built on establishing solid relationships, limo company owners with limited promotional resources should stick to keeping a sales professional on staff and then outsource marketing to a professional, third party marketing team.
This is because a sales-oriented company can create an unstoppable B2B sales machine when it forms a partnership with a team of dedicated marketing professionals. It takes a great deal of time and effort to remain current on marketing best practices, especially when you consider the shifting landscape of the online world, from social media channels to blogging to video sharing and email to get the word out.
The reasoning here is you want to take advantage of the expertise that you can only get from marketing professionals, noted a recent article at Precision Marketing. Let your sales department focus on what they do best: qualifying the leads and turning them into loyal customers.
All the while, your outsourced marketing team will be focusing its attention on such vital tasks as improving your company's website with search engine optimization and testing different versions of the site to see which will be most appealing to your key demographics.
The marketing experts will also be occupied with developing and executing a publishing schedule for your social media channels, newsletter and blog. Even if you have a measure of experience in generating articles and social media updates, it pays to have a dedicated team working on all the nitty gritty of your limo company's marketing efforts. For example, they won't put off sending out emails according to a previously worked out schedule or delay the next blog posts, while you and your staff might have let these tasks fall by the wayside as you prepared for a trade show or a meeting with a major client.
Remember that marketing professionals spend all their time on the nuances of branding and marketing and will undoubtedly know more about emerging online marketing tools and strategies than you and your sales team. Just make sure you go with a marketing team that has a solid history in promoting limousine companies and can create eye-catching content that will speak to this audience. Always look for reviews from satisfied limousine companies outside of your service region before settling on which outsourced marketing team to hire.
When you consider how much better your B2B sales machine will function when you outsource marketing to third-party professionals, you'll wonder why you didn't separate marketing from sales a long time ago! Your staff will work more effectively and you'll get a much better return on your marketing investment.
DriveProfit's senior marketing team has more than three decades of marketing experience and specializes in developing marketing programs for operators in the chauffeured transportation industry. If your limo marketing efforts are not getting the results you’d like to see, our team is standing by to help you boost your ROI. For details, please contact the professionals at DriveProfit today at 203.426.7780 or email us at firstname.lastname@example.org.
Posted on Jul 09 2015
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