Live streaming video has become more and more popular. Whether it is streaming a large fire in progress or streaming a marketing piece, videos have become a frequent content on personal and business social media posts. Facebook has been actively promoting its Facebook Live feature and making changes to its algorithms to emphasize live video content. It places much more value now on live video than pre-recorded video. The goal of getting people to post more live videos is evident in its TV and billboard ads promoting it.
Many companies have implemented live videos as part of their branding strategies. The new real-time ad format from Facebook will make it easier to promote streams and grab an audience in the very moment when streams are live.
Facebook’s Instagram Stories recently became the latest platform to integrate live video. Twitter has been a big player in live video for quite some time. With Facebook and others also making a concerted effort to get users to post live videos, it is clear that social media sites view videos as a competitive advantage as consumers’ viewing habits continue to migrate towards them online. When you make your 2017 social media content plans, remember to include lots of video that is relative to your branding efforts.
Posted on Dec 01 2016
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