Guest Blog Post — Jim Luff from Chosen Payments | Marketing Basics - A Plan for Success

Posted on Nov 10th 2016 under Limo Marketing Tips

Whether you are just getting started or you have been around for 50 years, marketing your business is the key to long term survival, steady sales and a positive image within your community.  Marketing keeps your company name on the top of your customer’s mind so when he is ready to make a purchase, you are the only one he thinks of.

Here are some very basic considerations in marketing:

  1. Define Your Market

The only way you'll be able to attract, serve and satisfy your customers is if you know who they are. Who are your products and/or services designed for? Who is your competition? What are you doing to be better than them? How and where do you reach them with the right offer at the right time? Knowing who your potential customers as and what their needs are is as important as your business.

  1. Brand Your Business

To give your business credibility and help customers remember you, you need to create a recognizable brand. While widespread brand recognition is the long-term goal, start small with a logo that's clear and legible on screens of every size, especially mobile screens such as smartphones and tablets. Create a tagline or motto. Think about your company values, the value you provide to your customers and what will motivate or excite them. Create colors you will use over and over and even the style of font you will use. Your brand is the entire experience of doing business with you, from marketing materials to your interactions with your customers.

  1. Create and Maintain A Website

This is the key to developing your brand in today’s online society. This is often the first exposure a potential client will have with your company. It will be the first impression. Your site needs to be search engine optimized, mobile friendly, easy to use, and tell your visitors what they want to know: who you are, what you do, how to reach you, and what makes you better than your competition.

  1. Promote Your Website and Business

Your business website is your digital "brick and mortar" store. How will your customers find your website? Think about places they might visit, things they might read and even other websites they might visit that offer reciprocal links.

Take advantage of different channels such as Facebook, Twitter, Instagram, LinkedIn and other similar social media sites, online directories, email blasts and even print advertising. There are many different ways to promote your website and business.

Need some help? Drive Profit can assist you with website development and maintenance, SEO management, logo design and more.

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