Posted on Nov 9th 2015 under Branding
What is the size of the audience for your limousine company's brand? The more you can do to organically build up the audience for your brand, the better return you can expect to see from your marketing investment.
Brand awareness is easy to boost with online tools. If you've been putting off the work needed to improve brand awareness, you may simply have your staff stretched too thin to take on this marketing effort by themselves. You can outsource some or all of your marketing, though, so there really is no way to justify putting off this important task any further. In any event, here are methods you should become familiar with to organically build your brand audience.
Develop a Blog
If you don't have a blog for your limousine company yet, what are you waiting for? A blog helps you stay top of mind with customers, which is especially crucial when you are trying to attract more corporate transportation managers, who typically require more time than other, more casual customers in need of chauffeured transportation services.
You can also use the blog to cross-promote your social media channels and vice versa. Fill your blog with coverage and commentary on topics of interest to your demographics, links to stories, reports, and occasional mentions of news from your company.
Beef up Social Media
Don't use social media channels like Twitter or Facebook to post on topics your customers don't really need to know about, such as a cool movie you saw or what you had for lunch. Your social media posts need to engage the audience, with links to important news and other information of use to your customers.
Harness Your Email List
You should be sending emails on a regular basis to your customers. Automated email software helps you divide your email list into segments so you can experiment with different versions of your weekly message, the calls to action and the things you offer or promote.
Promote Contests for Engagement
Who doesn't love a fun contest? They're ideal for building up the audience for your limo company's brand because they are interactive and engaging, noted a recent article at KickOffLabs. You can promote a new contest via your social media channels and email, such as asking customers to post a fun picture showing the great time they had during a recent ride they booked with your company. The reward could be a discount on the next ride, an upgrade in service or extra time.
Building the audience of your limousine company brand will go more smoothly and will get you better results if you follow through and pay attention to the various methods described here to improve your limo marketing efforts. If you find that you lack the time and resources to develop material for your blog and social media channels, let alone to manage your email list or promote a new contest, you can outsource these tasks to a marketing firm. Then, your promotional experts will continue the work of organically building the audience for your brand.
DriveProfit's senior marketing team has more than three decades of marketing experience and specializes in developing marketing programs for operators in the chauffeured transportation industry. If your limo marketing efforts are not getting the results you’d like to see, our team is standing by to help you boost your ROI. For details, please contact the professionals at DriveProfit today at 203.426.7780 or email us at firstname.lastname@example.org.