Posted on Jun 7th 2016 under Mobile Marketing
Mobile marketing is one of the most cost-effective methods to boost customer engagement and improve the success of your limousine marketing program. Mobile marketing is a high-impact, high return-on-investment, low-cost marketing medium that we recommend to all of our limousine marketing clients.
Mobile marketing is not coming to limousine marketing — it's already here.
So by now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, mobile marketing is predicted to surpass $100 billion in spending and account for more than 50% of all digital spending for the first time. You want to make sure that you are part of this.
It's not too late and if you don't know where to start or what steps to take to execute the perfect marketing strategy, here are some marketing tips that will help your limo business.
# Make sure that you have a mobile website or a mobile app.
You want the people who would like to engage with you to find you when they're ready. Make sure that you have a mobile website and mobile apps that make it easy for the consumer.
Make sure that you have a mobile version/ responsive of your website that fits perfectly on a user's phone screen without them having to zoom in or out just to determine how to navigate the site. This could lead to them moving on and choosing your competitor.
Brands that have visually appealing, easy-to-navigate mobile website designs, users perform an action. If the mobile design makes this difficult to do, the user won't waste their time trying to navigate it. They'll simply go to a different site to get this information, a competitor's site.
Consider creating an app. This will bypass the need for users to go on the internet to engage with your website and give them direct access to limo services. Then your company's app will live on their phone. The icon will remind them of you every time they look at their phone.
# Enhance the user experience.
While it's crucial for your limo business to have a mobile website and mobile app, it's also necessary for them to be aesthetically pleasing and completely functional. Provide your users with an easy, enjoyable experience on your mobile site or apps by making the navigation easy to use, with calls to action visible.
Consumers want to use their smartphones for a more convenient experience than they associate with desktop usage. Make sure that your mobile sites or apps hit that mark.
# Tailor your mobile marketing to your target audience.
Like any form of marketing, understanding your audience and speaking to your buyer personas is key to a successful conversion rate. Know who you're targeting and tailor your mobile sites and apps to that group of consumers. It's important to deliver the right message at the right time to make the most of your efforts.
Keep this in mind with content, design, calls to action, and information that goes onto your site or app.
# Make mobile payment options available.
Smartphones are also becoming a more reliable form of payment, and people are getting more comfortable using programs such as Apple Pay and Android Pay. In fact, according to IBM, 2015 s Black Friday, 20.6% of all online sales were on mobile, with 44.7% of all online traffic that day being mobile. And according to eMarketer, the number of smartphone users using a mobile wallet is predicted to increase by 20% by the end of 2016.
Clearly, mobile devices are an important platform for your limousine company and not having a mobile limousine marketing plan is no longer an option.
Whether you are interested in texting/SMS marketing, QR Codes, optimized websites for mobile, mobile booking applications or even gentle text reminders, a DriveProfit mobile limousine marketing program will help you hit the right customer at the right time, with the right message.
DriveProfit helps our clients understand how to connect with customers and integrate effective strategies across multiple platforms — online, mobile, video and the more traditional offline channels, including print, event marketing and offline advertising.
We will help you engage your customers on the devices they're already using and show you how our digital and traditional marketing strategies and tactics will increase leads, strengthen your reputation, and capture more market share.