Posted on Jan 4th 2016 under Facebook
There’s a right way and a wrong way to approach Facebook marketing, and if you have a look around you’ll probably notice that much of your competition does things the same way. They also spin their wheels (no pun intended), giving maximum effort with minimal progress. Want to know how to get out ahead of them? You can start by implementing these four basic strategies.
#1-Understand how Facebook marketing works.
We recommend finding a good, comprehensive course on Facebook marketing and taking it. Find one that provides either a lifetime membership or a low subscription charge so that when changes happen (and they do-all the time) you know about it and how to adjust the way you approach your ad campaigns to stay current.
#2-Market to a broad demographic, then narrow the focus.
Facebook allows you to analyze a comprehensive set of metrics to help you narrow the focus of your ad campaigns, to align either with your buyer persona or simply with the audience that is most receptive and responsive to your ads. Start out with a broad interest like "wedding planning" or "luxury transportation" and distribute your ad budget in small increments among those various interests. If you already know the mean age of your clients, you can plug that in and begin with a bit more of an advantage. Otherwise, we recommend a demo with an age range of 25 to 64 to start.
#3-Use more images and fewer words.
Even though they know they’re selling advertising, Facebook doesn’t like "salesy" ads. Use too much sales language and they will reject your ad. Use too much text in ad images (sales-related or otherwise) and they will also reject the ad. This goes back to what we’ve said previously about developing copy around images, not finding images that match the copy. When it comes to words in Facebook ads, less is always more. This is true both in terms of approval as well as engagement.
#4-Be a presence on your own page.
Make real-time contributions to your page and interact with people who leave comments. People always prefer doing business with a company that has a personality and behind which they can see real people hard at work waiting to serve their needs. In the limo business, hospitality is a key element to your success, so that needs to start long before you meet with a client face-to-face. You have a tremendous relationship-building tool with Facebook. Don’t neglect it.
Once you start implementing these ideas, you’ll notice that it forms a sort of rhythm. From there, you can let the creative juices flow and come up with ideas that appeal to the audience that most identifies with your brand.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at email@example.com.