Beating Facebook's Algorithm

Posted on Jan 31st 2017

Business pages have been decreasing in visibility over the last year thanks to changes in Facebook's algorithm as it introduced several updates. With reports of up to 60% decrease in organic reach, this is something to be concerned about, so here are 5 great tips for dealing with...
As we begin a new year, many people make predictions.  From the prediction of who will win the Super Bowl to who will win an Oscar.  There are also the important issues of politics, sports and the economy.  Here are five predictions about online marketing in 2017. #1 Mobile...
The digital revolution has changed the way we live and work, and a consequence of that is a much faster pace of life than ever before. Free time for holidays and weekend breaks is increasingly rare, and even business trips now seem to be on ever tighter schedules. Indeed, the rise in the...
Most business owners think the biggest threat to their website is when a competitor ramps up their marketing efforts online or a dissatisfied customer who leaves a bad review online.  Or, the biggest pain can come from an algorithm change from Google that dramatically shifts where you...

Networking for success

Posted on Jan 17th 2017

Marketing and relationship building, it is something every business needs, and yet perhaps one of the biggest challenges for any limousine business is being effective with all kinds of promotion. In the modern, connected world, we have so many options now it can be overwhelming, from a...
A recent study of 200 small to medium sized businesses located right across the United States showed that 90% are actively involved in marketing through social media. With this knowledge, we can safely suggest that social media can no longer be thought of as a fad, rather it is a highly...
There is no more prominent social media platform than Facebook.  It is for all practical purposes the Grandfather of social media. However, just as everything evolves over time, Facebook is constantly changing. While Facebook began as a way of communicating among college students, it has...
The internet has brought many changes to society, but marketing has probably seen some of the most dramatic changes of all. From billboards and TV ads that insist you must buy this product now, we have moved on to a digital world where customers are not passive entities waiting for our...
Our focus when discussing marketing is usually looking at alternative ways of thinking about the process to produce better results, whether that is more sales, customers or enhancing brand image and so on. However, finding the things to avoid doing is just as important as understanding...
When Instagram was launched in October of 2010, no one quite knew what to think of it as a social media platform.  It was really kind of silly.  It simply took your cell phone photos and turned them into a square photo like a Kodak Instamatic camera used to take. Two years later,...

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