Why You Should Track Customer Referrals

Posted on Mar 26th 2015

The day you received your first customer referral may have been as big an event for you as the time when your limousine firm took its first dollar from a paying customer. Everything you do, both behind the scenes and in full view of each customer demonstrates your core values and...
All marketing is the same, right? Not really. It turns out that marketing a service is a whole different game than marketing a product. This is an important distinction to keep in mind when it comes to limousine marketing. You may find it more problematic to market services over goods,...
Open communication is essential for most companies doing business with both companies and individuals. If you have found that your chauffeured transportation services company isn't growing at the pace you initially anticipated, the problem might have to do with feedback or a lack of...
You don't need to be a marketing professional to know what a brand is or to recognize its importance to your prospects and customers. You are familiar with the power of branding, as it can lead you to purchase one soft drink over another or buy a pair of sneakers because of the feelings...
With so much attention being paid to the power of social media these days for companies seeking to get the word out about the goods and services they offer, owners and managers sometimes forget about that most reliable of communication channels: email.  As the owner or operator of a...
Sometimes owners of ground transportation services firms will become control freaks, wanting to micromanage different aspects of their business, at least until their own duties become so time-consuming. Then, they will typically find themselves hiring more key personnel to focus on their...
When it comes to limousine marketing, you should care more about the outcome than which specific marketing channel captured your customers' attention in the first place. It is definitely useful to know which particular mechanism may be working for different types or categories of...
In the chase for new customers for your limousine company, it can sometimes be easy to neglect your existing customers at the expense of your expanding your client base. Whether or not it costs more to obtain and develop new customers or to hang on to your existing customers is a...
The ground transportation services industry is built on relationships, as any savvy limousine company owner will tell you. Developing customer loyalty is important not just to help you hang on to your existing riders but to convert them into a part of your informal marketing sales force....
How closely do you pay attention to the number of bookings a particular client makes, or how often they call you to arrange for chauffeured services? Prudent limousine company owners know how important it is to keep an eye on the big picture and how well their bottom line is conforming to...

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