Are You Listening to Your Customers?

Posted on Mar 5th 2015

There's an old cliché that is often brought up when people are considering the state of their business or a particular product or service they offer: "If it ain't broke, don't fix it." The idea behind it is that you shouldn't mess with a good thing just for the sake of doing...
  How well your ground transportation services company will do in your market depends to a large degree on the strength of your relationships with customers. Loyalty is of paramount importance when you work in an industry that is centered on meeting the highest standards of safety...
Let's say one of your limousine business competitors is constantly making a killing. Your first inclination may be to check out their limo marketing tactics and prices, then try to imitate their marketing and slash your prices as low as they can feasibly go. Such a strategy may get you a...

Is Your Limo Business Ready for B2i?

Posted on Oct 3rd 2014

Just when you thought you were safe in the limo marketing arena, yet another buzzword comes streaming down the pike. The buzzword in this case is actually an acronym: B2i. And industry experts predict it's soon going to replace B2B and even B2C. What the Heck is B2i? B2i stands for...

Mix Up Your Blog Posts

Posted on Sep 22nd 2014

To keep things interesting on your limousine blog, you will want to consider posting occasional "off-topic" posts to make your company appear more approachable and friendly. That is, instead of always focusing on hyping things such as details about new vehicles you've added to the fleet...
It almost goes without saying that you make safety a top priority at your limousine firm. Our industry is tightly regulated and accidents that bring us negative publicity can be discouraged when we emphasize the importance of adhering to the motto, "Safety First!" What are you doing to...
Your desk drawers may be stuffed with chintzy pens, cheap vinyl business card cases and other lousy giveaways from various companies that are hoping to stay at the forefront of your mind. The theory is that the company gives you a free item sporting their logo and you’ll keep seeing...
You know that people don't arrange for limo service in a vacuum. There is usually some important event or situation involved, whether it is simply a matter of transporting a high-level executive from the airport to a conference, getting teenagers to their prom or helping bachelorettes...
You can read dozens of definitions for customer loyalty, but they all boil down to the bottom line. Loyalty is simply a delighted limo customer who keeps coming back for more. The truly loyal consumers will give you repeat limousine business without even considering your competitors. If...
No matter how much planning you do, when you are in the ground transportation services business, you have to accept that sometimes you and your staff will make mistakes that wind up displeasing customers. When it comes to customer service, you can't completely eliminate errors and you...

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