Nothing to Do with Anything

Posted on Jul 7th 2014

By Pat Charla, DriveProfit Founder and Partner   All of my family and friends know, without doubt, that I am a dog person. So as not to offend, I also love cats and actually have two. But, since I purchased my first house, it has always been about my dog. Actually, I purchased my...
The news that you read in your favorite newspaper (whether in print or online), magazine, newsletter or blog may not always originate from a reporter's curiosity and research. Many items that appear are actually inspired by a carefully planned press release. In fact, some publications...
When a customer complains about your limousine or chauffeured services company through social media, it can be easy to ignore the remarks and hope the hubbub dies down soon enough. If the comments appear on your own company's blog, it might be tempting for you to delete them for being...

How to Identify Your Ideal Customer

Posted on May 2nd 2014

You know that adage that says if you try to please everyone you end up pleasing no one? The same concept holds true when it comes to your limousine marketing. While it may be a nice thought that your limousine business is made to serve anyone and everyone, the reality is that not everyone...
In the limousine business, you know that one of the most important things to do on a regular basis is to engage with your clients. Competition, regardless of your market, is relentless, and it can be difficult to stand out from the crowd and deliver a unique customer experience day-in and...
Online reviews for businesses of all types have been a controversial topic in recent years. Many sites like Yelp are expressly designed to give customers the voice that they have not had in previous years. For example, if a customer has a great experience with your limo business they can...

Social Media Tips and Tricks

Posted on Apr 2nd 2014

When it comes to limousine marketing and the limo business in general, one of the most important marketing resources that you have at your disposal is social media. Gone are the days where limo marketing depended on spending huge amounts of money on yellow page ads, billboards, and other...

To Yelp or Not To Yelp?

Posted on Oct 23rd 2013

Lately, all of social media has been aflutter after Entrepreneur Peter Shankman (you may know him as the founder of HARO-Help A Reporter Out, and author of Customer Service: New Rules for a Social Media World). Made a rather strong statement on his Facebook Page, Shankman basically said...
We all know about "Word of Mouth" but now it's time to make it work as part of your marketing strategy. Word of Mouth Marketing is giving a reason for people to talk about your company and your services as well as providing them with tools to ensure that conversations actually do take...
1. Everybody’s There Already Social media sites have hundreds of millions of users and a handful of them are among the most visited websites on earth. A large number of users check their profiles daily to see what’s going on and they’re growing in leaps and bounds. If...

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