Blog | Drive Profit

In Marketing, It's In With The New, While KEEPING the Old!

Posted on Feb 15th 2013

Go after new customers or concentrate on the existing ones? It’s an age-old question. Consider this: Businesses spend five times as much for new customers than they do on present customers, yet current customers are worth ten times the cost of acquiring a new customer*. Response...

In SEO and Social Media, One Size Does Not Fit All

Posted on Feb 2nd 2013

There are a lot of "products" in the SEO/social media world, promising better rankings, more traffic, warmer leads, etc. DriveProfit makes use of many of them as we build reputation and visibility for our clients. Tools and practices designed specifically to differentiate our clients from...

Limo Marketing Tips: It's the Plan that Counts

Posted on Jan 17th 2013

What do you do once you have identified your target, or ideal, customer? Hopefully, you have not only identified the ideal customer, you have learned as much as you can so that you are comfortable in what is important to them. And, of course, you have developed a winning value...

15 Steps for Creating a Successful Social Media Contest for an Offer/Discount on Limo Services

Posted on Jan 3rd 2013

Who doesn't like getting something for free? One of the main reasons that people click "Like" on a companies Facebook page is so that they can get a discount or win something that the company is offering. With creating a giveaway or a type of contest it can easily help you increase...

Don't Be a Victim of Social Media Disaster!

Posted on Jan 7th 2013

Social media is essential for your limousine business. It gives you a direct link to your customers and helps you find new ones. However, if your social media presence isn't managed the right way, it can be disastrous for your company's image. Here are a few of the most common disasters...

Reputation Managment Starts Within

Posted on Dec 28th 2012

Socrates believed that "The way to gain a good reputation, is to endeavor to be what you desire to appear." It is 2013 and it's time to change the perception of the ground transportation industry: if we want people to talk about how effective, smart, reliable, efficient, trustworthy we...

Top 10 Traffic Ideas for your Limousine Company Blog

Posted on Nov 30th 2012

If you are reading this post and you have a blog set up on your limo company’s website, you are in the minority. But this is rapidly changing as a result of all the Penguin and Panda updates to the Google and other search engine algorythims and how websites are ranked. Running a...

Halloween Marketing Tips for Limousine Companies

Posted on Oct 26th 2012

If your limousine service is considering a special marketing campaign for Halloween, it is definitely a great idea! Don’t be scared to promote your sedan service or small bus or van service! The days leading up to this holiday are prime time if you are looking for extra business in...

5 Easy Steps to Improve Your Limousine Company's Facebook Page Exposure

Posted on Oct 8th 2012

Taking the time to create and maintain a Facebook page is great for business, but are your posts being seen by fans? Whether you know it or not, there are several forces working against Facebook posts for limousine marketing. With a few easy steps, you can guarantee that your posts reach...

Maximizing Your LinkedIn Networking Through Groups

Posted on Sep 27th 2012

LinkedIn Groups offer a great opportunity for networking with professionals in your industry and potential customers, clients or sales leads. They also get you good exposure for your business. You can use Groups to brand yourself as a friendly, helpful expert in your niche. LinkedIn lets...