We all know about "Word of Mouth" but now it's time to make it work as part of your marketing strategy. Word of Mouth Marketing is giving a reason for people to talk about your company and your services as well as providing them with tools to ensure that conversations actually do take...
1. Everybody’s There Already Social media sites have hundreds of millions of users and a handful of them are among the most visited websites on earth. A large number of users check their profiles daily to see what’s going on and they’re growing in leaps and bounds. If...
They come in rashes. You know, those notifications from Twitter that you have a new Direct Message from so and so limos, all with the same messages: “hey, someone is spreading nasty rumours about you URL” “hey, someone is spreading terrible rumours about you...
Go after new customers or concentrate on the existing ones? It’s an age-old question. Consider this: Businesses spend five times as much for new customers than they do on present customers, yet current customers are worth ten times the cost of acquiring a new customer*. Response...
There are a lot of "products" in the SEO/social media world, promising better rankings, more traffic, warmer leads, etc. DriveProfit makes use of many of them as we build reputation and visibility for our clients. Tools and practices designed specifically to differentiate our clients from...
What do you do once you have identified your target, or ideal, customer? Hopefully, you have not only identified the ideal customer, you have learned as much as you can so that you are comfortable in what is important to them. And, of course, you have developed a winning value...
Who doesn't like getting something for free? One of the main reasons that people click "Like" on a companies Facebook page is so that they can get a discount or win something that the company is offering. With creating a giveaway or a type of contest it can easily help you increase...
Social media is essential for your limousine business. It gives you a direct link to your customers and helps you find new ones. However, if your social media presence isn't managed the right way, it can be disastrous for your company's image. Here are a few of the most common disasters...

Reputation Managment Starts Within

Posted on Dec 28th 2012

Socrates believed that "The way to gain a good reputation, is to endeavor to be what you desire to appear." It is 2013 and it's time to change the perception of the ground transportation industry: if we want people to talk about how effective, smart, reliable, efficient, trustworthy we...
If you are reading this post and you have a blog set up on your limo company’s website, you are in the minority. But this is rapidly changing as a result of all the Penguin and Panda updates to the Google and other search engine algorythims and how websites are ranked. Running a...

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