Go after new customers or concentrate on the existing ones? It’s an age-old question. Consider this: Businesses spend five times as much for new customers than they do on present customers, yet current customers are worth ten times the cost of acquiring a new customer*. Response...
There are a lot of "products" in the SEO/social media world, promising better rankings, more traffic, warmer leads, etc. DriveProfit makes use of many of them as we build reputation and visibility for our clients. Tools and practices designed specifically to differentiate our clients from...
What do you do once you have identified your target, or ideal, customer? Hopefully, you have not only identified the ideal customer, you have learned as much as you can so that you are comfortable in what is important to them. And, of course, you have developed a winning value...
Who doesn't like getting something for free? One of the main reasons that people click "Like" on a companies Facebook page is so that they can get a discount or win something that the company is offering. With creating a giveaway or a type of contest it can easily help you increase...
Social media is essential for your limousine business. It gives you a direct link to your customers and helps you find new ones. However, if your social media presence isn't managed the right way, it can be disastrous for your company's image. Here are a few of the most common disasters...

Reputation Managment Starts Within

Posted on Dec 28th 2012

Socrates believed that "The way to gain a good reputation, is to endeavor to be what you desire to appear." It is 2013 and it's time to change the perception of the ground transportation industry: if we want people to talk about how effective, smart, reliable, efficient, trustworthy we...
If you are reading this post and you have a blog set up on your limo company’s website, you are in the minority. But this is rapidly changing as a result of all the Penguin and Panda updates to the Google and other search engine algorythims and how websites are ranked. Running a...
If your limousine service is considering a special marketing campaign for Halloween, it is definitely a great idea! Don’t be scared to promote your sedan service or small bus or van service! The days leading up to this holiday are prime time if you are looking for extra business in...
Taking the time to create and maintain a Facebook page is great for business, but are your posts being seen by fans? Whether you know it or not, there are several forces working against Facebook posts for limousine marketing. With a few easy steps, you can guarantee that your posts reach...
LinkedIn Groups offer a great opportunity for networking with professionals in your industry and potential customers, clients or sales leads. They also get you good exposure for your business. You can use Groups to brand yourself as a friendly, helpful expert in your niche. LinkedIn lets...

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