Keeping your social media sites updated with fresh content can be a daunting task.  However, fresh content is important and engaging content is even more important.  What is engaging?  Engaging is getting “likes”, “comments” or “shares”.  Of course,...
We are very pleased to warmly welcome the Tenney Group to our client roster at DriveProfit. We are looking forward to building a successful and long-standing relationship. ABOUT THE TENNEY GROUP Tenney Group is a family owned-business with over 40 years of experience, focused exclusively...
Facebook is continuously updating its News Feed algorithm. In the months to come, Facebook will roll out a change meant to offer its users a better experience. The biggest social media network will soon favor links to websites that load fast and will lower visibility for slow loading...
Facebook is huge, is the biggest and the most influential social network in the world — on June 27, 2017, it hit the 2 billion monthly users milestone. What does this mean? This means that one in three humans are using Facebook and we can translate this into a more connected world,...
Wondering how to increase the sales and revenues for your limo company? You are not the only one. Business owners in the limo industry are working hard to attract new customers, and almost as important in this environment — earn back the trust and business of "lost" customers. For...
So many business owners focus on the aesthetic look of their website with photos, drop down menus and various buttons and fail to place sufficient emphasis on the written content of their site.  Perhaps it is because they don’t consider themselves to be a good writer.  Having...
One of the biggest questions for business owners considering digital marketing nowadays is whether to invest in developing an in-house online marketing team or outsourcing this channel to an agency. Content marketing, SEO, PPC, web design, social media management — there are so many...
Wireless devices have eclipsed the desktop computer for searching the internet. Websites developed specifically for desktop viewing don't always look good or function good on a mobile device creating a poor experience visiting your site and possibly being even a turn-off for a potential...

Social Media and Email Integration

Posted on Jun 13th 2017

The popular line of thought these days is that social media is "in" while email is definitely "out." If you want the most effective and cohesive digital marketing campaign, you can choose only one or the other; however, there is a flaw in this thinking. There is nothing about an email...
Almost anyone who owns a website knows they need to concern themselves with search engine optimization (SEO), social media, and pay-per-click advertising. What you may not know is how to prioritize them and use them together.  You may not even know what the different terms mean. You...

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