Oops. You've just received an invoice for $500.00 or more from a company that you have never heard of. They are demanding payment because you used a photo on your website or in social media that was copyrighted. When we first started out in this business 16 years ago, DriveProfit received...
Facebook's News Feed is getting continually more competitive due to the growing amount of content being created and shared each day. This means that content creators, which includes limousine companies and other small businesses are finding it harder to gain exposure. The ranking...
Even though it feels like forever, social media has only been in existence for a little more than a decade. In this time though, social media has gone from being an optional splurge to a mandatory investment. However, the effectiveness and ROI of social media are constantly questioned by...
While you have probably been chasing the latest trends in search engine optimization, social media usage and Google Adwords, some people are still using a much older, more predictable, and cost-effective tool for staying in touch with customers and prospective customers. Chosen...
I don't think anyone would suggest that you and your company has to be on Facebook.  With 1.1 billion users, and the largest social media platform in the world, you would be foolish to ignore it.  However, there are other platforms that people use for information about companies,...
We all get hit up day after day to support this cause or that cause through donations or sponsorships. Maybe you care about the cause or maybe you don't. I bought cookies at a bake sale yesterday from some neighborhood girls selling them from a table in front of their house. I really...
This is a "techie" blog, written for those of you that are managing your own Facebook Ad Campaigns. If you are not doing Facebook advertising (shame on you!), then this article isn't for you — next week's blog will be less complicated, I promise. Of course, if you want a Facebook ad...
Do you ever visit your competitors social media pages just to see what they look like?  You probably should just so you know just how they are competing against you.  You can also learn their weak points and how you can capitalize on what they are not sharing. While there is nothing...
Social media has been a tremendous stride for small to mid-size businesses in terms of marketing and advertising.  It has provided a method of connecting with clients and potential clients in ways previously available only to Fortune 500 brands with huge advertising budgets connecting...
Using automated marketing is becoming more commonplace for smaller companies largely due to the software that has become affordable and easy to use.  According to a 2016 marketing survey by Ascend2, "Businesses that have automated significant portions of their marketing processes...

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