Do you ever visit your competitors social media pages just to see what they look like?  You probably should just so you know just how they are competing against you.  You can also learn their weak points and how you can capitalize on what they are not sharing. While there is nothing...
Social media has been a tremendous stride for small to mid-size businesses in terms of marketing and advertising.  It has provided a method of connecting with clients and potential clients in ways previously available only to Fortune 500 brands with huge advertising budgets connecting...
Using automated marketing is becoming more commonplace for smaller companies largely due to the software that has become affordable and easy to use.  According to a 2016 marketing survey by Ascend2, "Businesses that have automated significant portions of their marketing processes...
Everyone has that same fear when meeting new people or in any social situation, that we are going to be that person others are trying to avoid, the boring person who people just want to get away from. Small talk, as most of us recognize, can be intimidating and something many grow to...
When someone posts a negative comment or review about your business, it might seem damaging to you.  If you ignore it, tell them off or tell them to go do business elsewhere, you may be missing a boat. Social media can be a remarkable tool for building your online reputation and...
Technology has change the way we communicate over the last 15 years, both with businesses and each other. The internet, and in particular the connected smartphone, have transformed the way we work, the way we interact and even what we think of when we talk about a friend. Today, a friend...
The silver bullet, the ultimate solution found in books and movies, and although some like to pretend otherwise, it is very relevant in B2B marketing as well. Marketing today is a very different world to marketing even a decade ago, the progress of digital technology and communications...
What is the best “story telling” site?  Snapchat and Instagram both allow users to “share their story”.  When Instagram introduced Stories in August 2016, many people rolled their eyes at the blatant copying of Snapchat.  However, that was only temporary...
Customers, for any business they are everything, without them you are a group of people with a clever service or product to talk about and no money. With them, you have a business, which is exactly why we all expend so much time, money and energy in finding customers, something that can...
The most important focus point of your website is either your home page or a specific landing page where people are directed to land from other sites such as social media.  However, the second most important page is frequently an afterthought.  That is, your “About Us”...

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