Earlier this year, a study was released that showed Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined (by Shareaholic ).
One of the best things about Pinterest is that it's very simple to use and doesn't require constant maintenance like Facebook and Twitter-it functions similarly to Tumblr and StumbledUpon, only better. It's more attractive and less confusing, and its purpose is to share what you see throughout the internet. This is great because you don't even have to promote your product directly to get referral traffic to your website.
Here are some very simple tips that you can implement right now to get more traffic to your Pinterest account, and subsequently, your website:
- Integrate Pinterest on your Facebook Fan Page to make it easier for people to follow you, using an app called Pinvolve. For $6.00 you can have your Pinterest page integrated into your fan page. A GREAT investment.
- You can ask clients and customers to pin pictures of themselves with their favorite chauffeur or from a recent trip they booked with your company and tag you, and then you can easily repin those photos onto a special VIP board—it'll highlight these fans and show potential customers that your current clients really like using your services. If you have special events you're booked for, such as weddings or award ceremonies, encourage people to pin photos from these events and tag you.
- If you have a blog on your website (and if you don't you definitely should!), set up boards on your Pinterest page with all the categories you blog on. Install the "Pin This" plugin on your blog and pin every blog post you write. You should also encourage your readers to pin the blog posts they like. Having the PIN IT button makes it simple.
- Pin the pages of your website onto your Pinterest account on appropriate boards. For example, if you handle wedding or prom bookings, create a board for each and pin your pages, as well as partners that you frequently work with.