One of the best things about online marketing is that no matter how successful you are, there is always room to improve. There are always more ways to reach more people and grab more dollars. This is true for businesses that operate 100 percent online, catering to a global marketplace, and it’s true for businesses like yours that exist in the real world and operate within a specific geographic area.
Since your limo company exists in both worlds, your real-world efforts need to align with your online efforts, and vice versa. Here are a few things you can do to improve your online marketing, based on how you do business.
#1-Don’t neglect the old-school stuff.
Older demographics still appreciate something they can hold in their hand more than they do being told to "Google it." Keep printing brochures and fliers. Keep investing in print and visual media. Keep printing business cards-just be smart about how you integrate these things with your online marketing.
We’ve talked in the past about featuring your online info prominently in print and using things like QR codes to quickly direct customers to landing pages, but there’s more you could be doing, too. Anything that a customer or potential customer fills out in writing (a sweepstakes form, raffle, other kind of contest-even just a sign-up sheet for a mailer) should ask for both physical and online contact info. Never neglect to ask for email addresses, and make it clear on your fliers and brochures that they will be used for marketing purposes.
#2-Email, email, email.
Please, we beg you, never neglect email in your marketing efforts. It remains to this day the single most effective marketing tool in your box. The trick is to learn how to do it in a way that makes people look forward to hearing from you.
Since limo services aren’t something most people use every day, they don’t need to hear from you every day. They do, however, need to hear from you consistently. That means that you shouldn't simply send out an email blast when you need to fill cars on prom night. Stay in contact with your customers every time you run a promo or even when you post a new article to your blog. Keep people in the loop and keep your name in front of them.
#3-Ditch anything that doesn’t work or stops working.
You might have a really good run with a specific type of content, but if it fizzles out over time you know that it’s not the kind of thing people will want to engage with long term. You can always let it rest and try it again in the future. Anything that costs money and doesn’t work within a reasonable timeframe should be scrapped, no matter how much time or effort you’ve invested in it. The market wants what it wants, and that’s that.
Finally, don’t expect something to work as well online as it does in the real world or vice versa. Your approach to marketing in each instance is unique. Some things will translate well, others won’t. That’s just how it is.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at firstname.lastname@example.org.
Posted on Jan 05 2016
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