Guest Blog Post — Jim Luff from Chosen Payments | Why You Really Need A Professional Web Designer

We have become a Do It Yourself society largely perpetrated by the ability to go to YouTube or Google and find out how to do almost anything we want.  Just because you find a DIY video on how to replace the kitchen sink doesn’t mean it’s going to look like a professional contractor did the job.  The same holds true with building a website.  Much like the sink job, your DIY template website might end up looking like it was made by an 8 year-old even though you used a template.

If you want your website to become a profit center for your business and build business, it’s recommended that you work with a proven team of creative professionals like Drive Profit.  While you might look at this as an expense, it should be viewed as an investment.  If you wanted to make sure you had your own supply of healthy drinking water, you would likely hire a well-digger who knew what they were doing and have a never ending supply of water forever.  Hiring a web developer is the same concept only you have a never ending supply of money from incoming sales.

Here are three common problems businesses have with web templates and DIY websites:

#1 They Look Cheap

Sometimes you just have to call an ace an ace and a spade a spade. Most web templates and DIY websites simply look bad to begin with. They are like poorly-constructed homes or ill-fitting clothes.  They can appear to be bulky and obtrusive where they shouldn't be.  They can hurt your credibility by making you look cheesy.  The name of the game is to lcreate a very positive first impression on potential customers.  Ugly websites with cheap and inappropriate photos will never achieve this.

There is a lot that goes into building a successful web presence beyond getting the right look.  The fact of the matter remains that if your website doesn't look professional and credible, it isn't going to help sales or your image.

#2 They're Hard to Customize

Despite the screenshots you'll see, the truth is, most pre-made websites look generic. They are built to be used by any kind of business in any kind of industry, so you can't really expect them to represent your specific business and market in a specific manner.

The same templates and pre-built websites that look good online look noticeably less impressive once you add your own content and images.  This is especially true if the photos your are trying to plug in don’t match the template exactly.  If you use artwork or photos that is slightly longer, larger, or even in a different format, everything is going to appear sloppy.

#3 They Tend to Fail More Often

Looks aside, the big problem with templates and DIY websites is that they aren't well-built beneath the surface.  Developers overload them with lots of unnecessary code and little testing, because they are made to be quickly customized for anyone.

Because of this, they may not be compatible with plug-ins, updates to software platforms (like WordPress or Shopify), and may not even load correctly on mobile devices. You could run into issues where your template isn't compatible with the hosting package you have purchased and now, your DIY template is useless.  Having pages that load slowly (or not at all) isn't going to help you gain the confidence of your customers.

For more information about building a professional website, contact us by clicking HERE.

 

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Posted on Dec 08 2016

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Guest Blog Post — Jim Luff from Chosen Payments | Why You Really Need A Professional Web Designer

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