Posts Tagged customer loyalty

Customer loyalty matters for today's limousine company. Trust is the foundation of every customer relationship.

The internet has brought many changes to society, but marketing has probably seen some of the most dramatic changes of all. From billboards and TV ads that insist you must buy this product now, we have moved on to a digital world where customers are not passive entities waiting for our...
We have all been in this awkward spot before. You have an appointment today to meet a client for lunch. You are just getting ready to walk out the door and head to your lunch appointment when a brand new potential client walks in and begins sharing his dreams with you. His dreams are just...
When business people think of “Word-of mouth-marketing” in general, they tend to focus on activities targeted at attracting new customers. While expanding your business’ customer base is a crucial undertaking that you must work towards with clearly defined goals, the...
We don't have to tell you how important repeat loyal customers are to your success. New customers are great, but what’s even better is repeat customers. They become your business’s advocates that drive new customers your way, and book your rides you again and again. Turning...
It's one thing to capture a booking. It's quite another to develop a customer for a lifetime, and that is what we want to focus on today: retaining customers and encouraging re-bookings. Most people don't hire limos on a regular business. They reserve this kind of luxury for very special...
When you keep track of how customers first find out about your company, looking through reports on the analytics you have for social media, search engine results, blog post traffic and email campaigns, it should become clear what role referrals are currently playing in your success. If...
When all else fails, offer a bribe. That may seem like unsavory advice, but it's not meant to encourage you to do something illegal. If you have been dismayed at the lack of growth in your limousine company's email list, you may feel hard pressed to figure out a way to encourage more...
It really does pay to know how valuable each customer is to your limousine business. After all, how can you best determine the level of resources to devote to your limousine marketing campaigns if you cannot figure out how much they will cost compared to how much revenue you can expect to...
What's your plan for addressing the competing limousine companies operating in your service area or niche market? Whether you were there first or are the new kid on the block, you have your work cut out for you when it comes to building a limousine marketing program that is effective in...
By now you are undoubtedly aware that running a limousine business means you are actually in the business of forming and boosting relationships with your customers. Instead of selling widgets, you are selling such intangibles as trustworthiness, devotion to safety, punctuality and...

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