Posts Tagged customer retention

Prudent owners and operators of limousine businesses know that they cannot make assumptions about how happy each of their customers are.

You may hear what they have to say, but do you really listen? Hearing means registering the information but not doing much about it. Listening, on the other hand, means understanding and reacting in a meaningful manner. Listening is a fascinating art and, when done correctly, it can...
The Telephone – Your best friend and your worst enemy In almost all companies, the sign of a ringing telephone means a potential for business opportunity.  To that end, how we answer an incoming call sets the stage for the business we might conducting in the call.  One of the...
Limo businesses work hard to attract customers, on the other hand, sometimes they just quit booking your limo services. You win some you lose some. Or you don't. These lost and inactive clients still have potential, even when they haven’t booked a single ride in months or years. A...
Well, it’s easier and cheaper to sell to existing customers than to go out and find new ones. But, a business can’t survive on existing customers alone. Every management authority says that loyal customers and their repeat purchases are the cornerstone of your long-term...
It costs six to seven times more to acquire a new customer than it does to retain an existing one. So how do you keep customers coming back and away from your competition?   The answer is TRUST   Research by Maister and Green (Harvard Business School) revealed that companies...
While it's not a hard-and-fast rule, the vast majority of people you do business with are going to be occasional, not regular, users. This being the case, it is important that you have a solid social media-based customer retention strategy in place to ensure that when the occasion arises,...
It's one thing to capture a booking. It's quite another to develop a customer for a lifetime, and that is what we want to focus on today: retaining customers and encouraging re-bookings. Most people don't hire limos on a regular business. They reserve this kind of luxury for very special...
It really does pay to know how valuable each customer is to your limousine business. After all, how can you best determine the level of resources to devote to your limousine marketing campaigns if you cannot figure out how much they will cost compared to how much revenue you can expect to...
What's your plan for addressing the competing limousine companies operating in your service area or niche market? Whether you were there first or are the new kid on the block, you have your work cut out for you when it comes to building a limousine marketing program that is effective in...

5 Effective Customer Retention Tips

Posted on Jul 24th 2015

Limousine company owners often focus most on securing new customers rather than retaining current customers; in doing so, they overlook a tremendous opportunity. According to Marketing Metrics, selling to existing customers is roughly 50 percent easier than selling to someone...

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