Posts Tagged customer satisfaction

The key to your limo marketing success is knowing what customer lifetime value is, keeping a clear vision in your mind of what customer satisfaction is

The internet has brought many changes to society, but marketing has probably seen some of the most dramatic changes of all. From billboards and TV ads that insist you must buy this product now, we have moved on to a digital world where customers are not passive entities waiting for our...
To help your limo business grow, you should always start with a simple question: "How can I get better?" Customer feedback is incredibly important: It will help you understand and answer that question because of powerful insights your customers have about you and your competitors....
You may hear what they have to say, but do you really listen? Hearing means registering the information but not doing much about it. Listening, on the other hand, means understanding and reacting in a meaningful manner. Listening is a fascinating art and, when done correctly, it can...
Constantly seeking feedback from your customers is a great way to learn how to market your limo business more effectively. If you've never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your...
It costs six to seven times more to acquire a new customer than it does to retain an existing one. So how do you keep customers coming back and away from your competition?   The answer is TRUST   Research by Maister and Green (Harvard Business School) revealed that companies...
It's one thing to capture a booking. It's quite another to develop a customer for a lifetime, and that is what we want to focus on today: retaining customers and encouraging re-bookings. Most people don't hire limos on a regular business. They reserve this kind of luxury for very special...
When you hit a snag with your limousine marketing efforts, seeing flat or reduced sales and a decline in new customers, it's time to examine your marketing more carefully. A time-honored method to boost sales is to learn more about your customers and then use the details to communicate...
You don't want to squander your limousine marketing and branding budget when reaching out to potential customers for your business. Some research is required so you can better understand your current loyal customers and what services they truly require from you. When you know why one...
It really does pay to know how valuable each customer is to your limousine business. After all, how can you best determine the level of resources to devote to your limousine marketing campaigns if you cannot figure out how much they will cost compared to how much revenue you can expect to...
What's your plan for addressing the competing limousine companies operating in your service area or niche market? Whether you were there first or are the new kid on the block, you have your work cut out for you when it comes to building a limousine marketing program that is effective in...

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