Posts Tagged lead nurturing

If you haven't been putting the time and resources into lead nurturing, you should know that you are missing the opportunity of improving customer loyalty.

Every limo business owner has hopes that each person who is casually browsing their website will turn into a lead.  There is no secret way that will magically turn website visitors into leads. It is a process that requires strategy and testing in order to optimize the site to produce...
We've been talking a lot lately about lead generation, but what happens when you capture a good lead? How do you hang on to it until that person is actually ready to book? Remember, it could be months or even more between the time someone discovers your brand and when they have need of...
In preparation for this topic, we decided to do a little nosing around. We wanted to see who of your competition is doing things that we already know work in the lead generation arena. What we found out was very surprising.   Human beings are creatures of habit. We tend to sometimes...
Before you can make sales, you need leads. One thing about the limousine business is that it follows some very traditional models for lead generation. Specifically, a large number of the leads in this industry come from word-of-mouth advertising.   If you are trying to migrate your...
In a previous article, we discussed how to capture more leads through opt-in strategies. Now that you have those email addresses, it's important to know what to do with them. In this business (as with most), there are high periods and low periods. When bookings are low, you need a way to...
Before we get into this topic, a little disclaimer: We don’t want to suggest that you don’t understand the basics of marketing. The inspiration for this article comes from that fact that there are specific terms out there, and knowing them well can have a tremendous impact on...
The content that you present in your limo marketing materials, both online and in traditional print, are obviously designed to increase your sales leads. When the promotional efforts you've been making to get the word out about your company result in little or zero leads, it's natural to...
Limousine customers come and go, sometimes without there being anything you can do about it (such as when a previously loyal company that used to do business with you every month moves to another state). Even as your most loyal customers serve as brand ambassadors and help drive more...
You're one of the smarter limousine company owners/operators providing service in your local or niche market, so you already know that sending out a newsletter on a regular basis does wonders for keeping you top of mind with customers. However, if you're not familiar with publishing and...
When it comes to marketing, some industries are straightforward while others require special strategies, such as those we find in limousine marketing. Limousine marketing requires that a very specific clientele is targeted depending on the makeup of your fleet and the types of services...

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