Posts Tagged ‘lead nurturing’

If you haven’t been putting the time and resources into lead nurturing, you should know that you are missing the opportunity of improving customer loyalty.

3 Simple Ways to Optimize Your Limo Website for Lead Generation

Posted on: March 17th, 2016

Every limo business owner has hopes that each person who is casually browsing their website will turn into a lead.  There is no secret way that will magically turn website visitors into leads. It is a process that requires strategy and testing in order to optimize the site to produce leads. Having a functioning website […]

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3 Hidden Tips That Will Help You Hijack More Leads

Posted on: March 1st, 2016
hijack more leads

In preparation for this topic, we decided to do a little nosing around. We wanted to see who of your competition is doing things that we already know work in the lead generation arena. What we found out was very surprising.   Human beings are creatures of habit. We tend to sometimes latch on to […]

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4 Lead-Nurturing Strategies that Can Help Your Limo Business Overcome a Slump

Posted on: February 29th, 2016
4 Lead-Nurturing Strategies that Can Help Your Limo Business Overcome a Slump

In a previous article, we discussed how to capture more leads through opt-in strategies. Now that you have those email addresses, it’s important to know what to do with them. In this business (as with most), there are high periods and low periods. When bookings are low, you need a way to motivate people to […]

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4 Actionable Lead-Nurturing Steps You Can Take Right Now

Posted on: February 24th, 2016
lead nurturing steps

We’ve been talking a lot lately about lead generation, but what happens when you capture a good lead? How do you hang on to it until that person is actually ready to book? Remember, it could be months or even more between the time someone discovers your brand and when they have need of your services, […]

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6 Lead Generation Strategies that Will Boost Your Limo Bookings

Posted on: February 18th, 2016
6 Lead Generation Strategies that Will Boost Your Limo Bookings

Before you can make sales, you need leads. One thing about the limousine business is that it follows some very traditional models for lead generation. Specifically, a large number of the leads in this industry come from word-of-mouth advertising.   If you are trying to migrate your marketing efforts to an online platform, however, it […]

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Why Your Limo Business Is Not Getting Leads and How You Can Solve this Limo Marketing Problem

Posted on: December 6th, 2015
Why Your Limo Business Is Not Getting Leads and How You Can Solve this Limo Marketing Problem

The content that you present in your limo marketing materials, both online and in traditional print, are obviously designed to increase your sales leads. When the promotional efforts you’ve been making to get the word out about your company result in little or zero leads, it’s natural to grow frustrated about how your efforts are […]

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5 Critical Marketing Terms Your Limo Company Should Know

Posted on: November 20th, 2015
5 Critical Marketing Terms Your Limo Company Should Know

Before we get into this topic, a little disclaimer: We don’t want to suggest that you don’t understand the basics of marketing. The inspiration for this article comes from that fact that there are specific terms out there, and knowing them well can have a tremendous impact on your business. As you read, ask yourself, […]

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Four Indispensable Aspects of a Limousine Business Lead Generation Strategy

Posted on: October 28th, 2015
Four Indispensable Aspects of a Limousine Business Lead Generation Strategy

Limousine customers come and go, sometimes without there being anything you can do about it (such as when a previously loyal company that used to do business with you every month moves to another state). Even as your most loyal customers serve as brand ambassadors and help drive more referral business your way, your sales […]

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Important Metrics to Keep in Mind for Tracking Your Newsletter’s Success

Posted on: September 22nd, 2015
Important Metrics to Keep in Mind for Tracking Your Newsletter’s Success

You’re one of the smarter limousine company owners/operators providing service in your local or niche market, so you already know that sending out a newsletter on a regular basis does wonders for keeping you top of mind with customers. However, if you’re not familiar with publishing and limousine marketing, you may not be paying sufficient […]

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More Effective Marketing with Buyer Personas

Posted on: July 20th, 2015
More Effective Marketing with Buyer Personas

When it comes to marketing, some industries are straightforward while others require special strategies, such as those we find in limousine marketing. Limousine marketing requires that a very specific clientele is targeted depending on the makeup of your fleet and the types of services you offer. While some companies offer a service that caters to […]

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