Posts Tagged ‘marketing strategy’

Take the time to analyze the things that really matter and do what’s necessary to reinvent your marketing strategy for 2016.

Guest Blog Post – Jim Luff from Chosen Payments | What Is Artificial Intelligence (“AI”)?

Posted on: February 16th, 2017

For most of us, the term “artificial intelligence”, now commonly referred to as simply, “AI” conjures up images of sci-fi movies and Intergalactic galaxies.  But, what was once purely whimsical imagination is now the real world we live in. Google and other tech companies and social media platforms are already utilizing AI in a many ways.  Most notably, the world’s […]

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It’s the message that matters

Posted on: December 6th, 2016

The quality of your marketing program – be it traditional, digital, or both – is the number one factor that will determine if your business will be a success or failure. The number one factor that will determine if your marketing is effective is your marketing message. Your marketing message MUST demonstrate the value of […]

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4 Tips for Your Online Marketing Strategy this Winter

Posted on: November 29th, 2016

The leaves have fallen, peppermint or pumpkin flavored everything fills the grocery store aisles, and buyers have already weathered Black Friday and are in full holiday mode. It is that time again that you take a fresh look at your digital/online marketing to make sure that you are ready to market your way to a […]

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7 Steps to Making Better Decisions in 2017

Posted on: November 15th, 2016

Being able to make better decisions is important for your limo business to succeed.  Being able to make these decisions quickly is important as well. Well, some people are better at making decisions than others and some people are better at making the RIGHT decision better than others, while some people could use a little […]

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Guest Blog Post – Jim Luff from Chosen Payments | Promotional Products Speak for Your Company

Posted on: September 15th, 2016

Attend any trade show and you are bound to walk away with a bag full of loot. The goodies range from cheap pens to nice ball caps. There are Post-It note pads, rulers, letter openers, paperclip holders and a myriad of other products. So many logoed stress balls and cheap pens end up in the […]

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3 strategies for getting your sales team to stay on brand

Posted on: July 19th, 2016

Salespeople move quickly. They sell and make quota, and that’s what they do best. However, if this is the case, then why is that salespeople spend only 35 percent of their time actually selling? Limo companies must align their marketing and sales teams so that sales reps can easily locate contextually relevant content quickly and […]

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Guest Blog Post – Jim Luff from Chosen Payments | Profile of A Great Sales Person

Posted on: May 19th, 2016

Honest and likable – they don’t fake it with clients. They know how to establish relationships and it starts the minute they walk into an office or pick up the phone. They are outgoing. They do research on prospects. They try to connect with everyone they meet, including the administrative staff. As a salesperson, you […]

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Why should customers book your limo services ?

Posted on: April 26th, 2016

People make buying decisions on both logical and emotional levels. When you are talking to them, it’s easy to see their logical requirements, but uncovering their emotional requirements and selling to those needs will give your customers a clear reason to choose you over the competition. Virtually every person who is looking for a limo […]

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Marketing Through Donations

Posted on: April 21st, 2016

Guest Blog Post – Jim Luff from Chosen Payments We all get hit up day after day to support this cause or that cause.  Maybe you care about the cause or maybe you don’t.  I bought cookies at a bake sale yesterday from some neighborhood girls selling cookies from a table in front of a […]

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5 Marketing Strategies Every Limo Business Should Use

Posted on: March 25th, 2016

There are an endless number of marketing strategies and tactics that a business can employ. And, when you factor in all the different combinations of these, the task at hand of choosing which ones to use can be both daunting and overwhelming. The key to small business marketing success is mastering the fundamental strategies. In […]

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