Posts Tagged marketing strategy

Take the time to analyze the things that really matter and do what's necessary to reinvent your marketing strategy for 2016.

With the new year just around the corner, it’s important to mentally regroup, assess, and strategize how you’re going to move your business forward in 2016. Today, we want to give you what we believe to be a smart framework for a successful marketing plan that will help you...
There isn’t a single business out there that can’t or doesn’t benefit from online exposure, and even if you run a brick-and-mortar business like a limousine service, online marketing isn’t just a good idea today, it’s flat-out mandatory. Here are a few...
Sales would be a great business if it weren’t for one little thing: the selling part. Quite frankly, we’re amazed at how many companies out there-even limo companies-still rely on 20th-century methods to meet their sales goals. The Information Age has presented business people...
We talk a lot about how important it is to know your customer and market to the kind of people whose business you want to attract, but heading into 2016, you’re going to find it necessary to take things a step or two further.   With all the limo companies out there vying for...
There is a real revolution going on in inbound marketing right now, and how your limo company reacts to it is going to make the difference between staying on top of your SEO rankings and getting lost in a sea of similar content from your competitors in 2016.   There is stiff...
We don’t know about you, but we have seen some pretty chaotic online limousine marketing strategies. You get advice from every angle. "Focus on email." "Nah, forget email. You need to focus on social media!" "People don’t pay attention to that niche on social media. You need...
Let’s face it: For the most part, limousine services are a "very nice to have", but not a necessity. No one needs a chauffeured ride, and with more and more people opting for lower-cost or "more convenient" apps, it is becoming exponentially harder to attract business. The thing is,...
What kind of research and analysis do you do to see where your limousine business stands out in the marketplace against other competing limo companies? You may have not checked out the details about what your rivals are up to in many years now–perhaps even not since you first...
Limousine businesses that are not online have a tough time attracting customers and driving new business their way. If you have a website to support your limo marketing but it doesn't include the kinds of keywords that customers typically type into search engines to find your business,...
Limousine customers come and go, sometimes without there being anything you can do about it (such as when a previously loyal company that used to do business with you every month moves to another state). Even as your most loyal customers serve as brand ambassadors and help drive more...

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