Posts Tagged marketing strategy

Take the time to analyze the things that really matter and do what's necessary to reinvent your marketing strategy for 2016.

The marketing company that you hire could spell the difference between dramatically expanding your limousine company customer base or slowly stagnating and losing more market share to your competitors.  If you have never worked with an outside marketing firm to promote your limousine...
By now you are undoubtedly aware that running a limousine business means you are actually in the business of forming and boosting relationships with your customers. Instead of selling widgets, you are selling such intangibles as trustworthiness, devotion to safety, punctuality and...
Sometimes you have to deal with a new competitor who has come on the scene with the intention of stealing market share from you by beating you on price. Or, an old rival you've been scrapping with for years now has suddenly shifted their limousine marketing approach, trying to undercut...
While it might seem as if all marketing should be the same, there are distinct differences for the limousine industry. For example, when it comes to limousine marketing, strategies must be  service, rather than product, oriented. Of course, some of the inbound marketing principles are...

Overcoming Buyer Indifference

Posted on Jul 28th 2015

More than likely, you see competitors coming from independent limousine drivers to the TNC's. If you want to stand out and achieve a high level of success, you need to adopt the right limo marketing strategies, starting with knowing who the enemies are. Knowing the Competition Success in...
For years, website optimization focused solely on computer access. Today, many people depend on mobile technology to access the Web, so the focus needs to shift. The good news is that a large number of companies have not yet shifted their market approach, so this provides you with an...
How long has it been since you updated your limousine company's website? If it's been a while now, it's time to arrange for a makeover. When redesigning your website, there are a number of things for you and your designer to check before you can make a modern, updated version that will...
In an industry that relies so much on developing and maintaining great relationships with customers, your limousine company must make customer loyalty one of your highest priorities (notwithstanding other important areas of focus that you must attend to, such as safety and...

Strategies for Beating Your Competition

Posted on Jul 16th 2015

How has business been at your limousine company lately? If you've been seeing a decline in the number of calls your sales team gets, the amount of people visiting your website and fewer clicks on the links you provide in blog posts, emails and social media, you may be facing fiercer...
As the owner of a small to medium sized business offering limousine services in your region or market niche, you have to make the most of every dollar in order to remain competitive with your rivals. In some cases, a limousine company owner may be inclined to treat marketing and sales as...

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