Posts Tagged social media

Whether you are a rookie or an advanced player in social media, sometimes you feel that what you are doing is merely vain shouting into the void.

If you were asked to define sales, you probably wouldn't have much trouble, but what if you were asked how to make a sale instead? That is something most people have trouble with defining, and that is really because making a sale, whether online or offline, is something of an art. Lead...

Social Media and Email Integration

Posted on Feb 15th 2017

Current thinking tells us that social media is the new wave, and email is the old one, and if you want a cohesive, effective digital marketing campaign, you have to choose one or the other. However, everything about this kind of approach is wrong, there is nothing old about email, it...

Beating Facebook's Algorithm

Posted on Jan 31st 2017

Business pages have been decreasing in visibility over the last year thanks to changes in Facebook's algorithm as it introduced several updates. With reports of up to 60% decrease in organic reach, this is something to be concerned about, so here are 5 great tips for dealing with...
A recent study of 200 small to medium sized businesses located right across the United States showed that 90% are actively involved in marketing through social media. With this knowledge, we can safely suggest that social media can no longer be thought of as a fad, rather it is a highly...
There is no more prominent social media platform than Facebook.  It is for all practical purposes the Grandfather of social media. However, just as everything evolves over time, Facebook is constantly changing. While Facebook began as a way of communicating among college students, it has...
When Instagram was launched in October of 2010, no one quite knew what to think of it as a social media platform.  It was really kind of silly.  It simply took your cell phone photos and turned them into a square photo like a Kodak Instamatic camera used to take. Two years later,...
While social media today encompasses numerous platforms including Facebook, LinkedIn, Twitter and so on, more and more are tuning to Instagram as their primary marketing channel, and it is easy to see why. Recent research has labelled Instagram, as the "King of Social Engagement", with...
Using any type of social media keeps us in touch with our family, friends, business colleagues and of course, our customers and potential customers. It is much more than sharing family vacation photos and sassy memes. Using Facebook for building sales volume and increasing market presence...
Not everyone has the time to dedicate to social media management, and that can mean missing out on the opportunities that social media offer business today. Thankfully, you do not have to do it all yourself, instead you can leverage the expertise found at the very best social media...
Have you started thinking about your 2017 social media marketing plans?  The beginning of a new year is always a good time to implement new plans, new programs and new systems.  Social media can be a huge tool that is relatively free to use.  But, you need to make a plan.  Don’t...

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