Posted on Dec 3rd 2015 under inbound marketing
Don’t let anyone tell you that SEO is dead. We can assure you that not only is it still alive and well, it’s about to become even more important in 2016.
In case you haven’t heard, Mark Zuckerberg has decided he wants a piece of Google’s pie and is, along with his elite Facebook team, developing his own search engine. Search is becoming a bigger part of marketing all the time, and marketers are being forced to put more effort into achieving good rankings as well. What will Zuck’s new platform bring to the table? That remains to be seen. For now, there are a few things you can do to keep ahead of the game.
#1-Understand what SEO is.
When they hear the phrase "search engine optimization," most marketers’ minds jump immediately to "let’s make sure we use enough keywords." While keywords are an important part of SEO, it’s far from all there is, and some might argue that they’re not all that important anymore. They are a vital part of your ads, but are becoming less important in site content than things like relevance and regular updates. If you don’t have a clue what SEO is all about beyond keywords, it’s time to look into having an SEO company assess your site and make some recommendations.
#2-Understand what SEO isn’t.
SEO is not a set of codes that will get your site to magically appear on the front page of a Google search. In fact, it takes a lot more time to get there than most people know, even if you’re doing everything right. Don’t fire your SEO company if your rankings don’t improve in a week. It can take six months to see results.
#3-Be open to making changes.
A good SEO company will provide you with a thorough, honest assessment of your website’s SEO health. Constructive criticism will fly. You need to be able to take your ego out of it and listen to the experts. This is their business, while arranging rides is yours. If you want to arrange more rides, let someone show you how and fix your website so you get the traffic you need.
#4-Zero in on local SEO.
Find out what you need to do to appear in a better position in local rankings. Your site may be the No. 1-ranked site on Google for the search term "cheap airport limo," but if the airport in question is LAX and you serve Dulles, what good is it? You need to attract traffic from people who are looking to do business with a local company, not just the top pick in Google.
With all this in mind, be aware as well that search engine optimization is an ongoing process. Be prepared to spend the money on it and make sure you’re doing your own homework to determine if your SEO company is on top of their game. It might take a while to see results, but you should see them and your SEO company should be able to provide you with the metrics that prove they’re doing their job.
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