The Necessity of a Website Tune-Up

Posted on: December 4th, 2018

The Necessity of a Website Tune-Up

Whether it is a complete overhaul or simply freshening up the content, your website must shine for success.

Your company’s website is your public face and is often the first experience a potential client will have with your company. In the early days of website design the focus was on dazzling them with bells and whistles while baffling them with….well, you know. As search engines became the driving force behind all things internet-based, user experience became the coin of the realm. As the search engines evolved and their rankings more sophisticated, content has become king.

What do all of these changes mean to businesses like yours? Simple. It means that your website must change to meet these new criteria so that you are in the best position to succeed. All of this raises the daunting questions of what requires updating and when should it be updated? Both are valid questions but performing a website update is not simply about changing some colors or images or words. First, you must understand the process so that you can pick the right company to help you make any necessary updates.

Before jumping in and making changes to any aspect of your website, a website audit is necessary. This audit should include not only an assessment of what your site visitor sees but also an assessment of the structure of the website. The behind-the-scenes review should identify not only technical issues such as dead-end or broken links, but it will also provide a birds-eye view of the SEO settings. Another valuable analysis tool will be the data captured by your Google Analytics account as to how people are navigating your site and where issues may exist that are creating a less-than-optimal user experience.

From this analysis, a detailed assessment will identify not only what isn’t working but what is. Knowing what is working is vital as you do not want to mess up a good thing. As the old saying goes, ‘if it ain’t broke, don’t fix it!’ Once the audit is completed, an action plan can be defined to make sure that the website as a whole is strengthened and designed to run like a well-oiled machine. It is worth remembering that a website overhaul, no matter how simple, will not be done in a day. Each change should be tested to ensure that the problems being addressed are correct without causing new issues. To do this safely, having a development version of your site will allow you to keep your existing website up and running. It might not be ideal but working on an active site can cause more headaches than simply having a website that needs a refresh.

Vitally important to this whole process is to choose a company that will make these changes for you if you do not have an in-house IT team. Owing to the importance of your website, the need to screen the companies you are considering this work carefully. It is important to work with companies that are not only skilled in developing and re-developing websites but who also have a grasp on your business model and marketplace. The reality is that if you put out a broad enough net, you will be inundated with web-designers who can build a beautiful website but who have no business instincts for what you are trying to accomplish.

Since 2001, DriveProfit has been helping clients in the chauffeur-driven industry maximize their success by providing expert marketing services including website design & management, social media marketing, email marketing and a broad spectrum of support services. Our clients have come to rely on us to take their marketing to the next level so that they can focus on providing their clients with the best service possible. To learn more about how DriveProfit’s capabilities can help you reach the next level of success, contact us today.

Share Button

Also published on Medium.







Subscribe to our newsletter:    



Contact Information

Toll Free Phone
203-426-7780

E-mail


Limousine Blogs B2B Marketing limousine marketing SEO business tips limo marketing Social Media Marketing Video Marketing Blogs Limousine SEO Branding Customer Satisfaction Surveys limo websites Limousine Inbound Marketing online booking marketing marketing strategy marketing tips DriveProfit management meeting Calls to Action Facebook Marketing Tips Limousine Email Marketing fleet safety customer retention Prospecting limo marketing tips customer referrals Limousine Social Media twitter Digital Marketing Inbound Limousine Marketing Facebook Limousine Branding online marketing customer relationships websites mobile marketing lead nurturing content marketing reputation management limousine websites social media Limo Branding customer feedback customer satisfaction customer service Limousine Marketing Tips email marketing customer loyalty


Categories

  • Marketing Tips (247)
  • Limo Marketing Tips (190)
  • Marketing Strategy (134)
  • Social Media (108)
  • SEO (46)
  • Email Marketing (38)
  • Websites (37)
  • Customer Relationships (30)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Customer Loyalty (22)
  • Reputation Management (21)
  • Facebook (18)
  • website traffic (18)
  • Branding (17)
  • B2B Marketing (17)
  • Business Tips (14)
  • Lead Nurturing (13)
  • Twitter (12)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (6)
  • Mobile Marketing (6)
  • Press & Media (5)
  • B2B Business (5)
  • Calls to Action (4)
  • Referral Marketing (4)
  • News (4)
  • Listing Check (1)
  • Case Study (1)


  • Archive

  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012