The Value of Redesigning Your Website

Posted on: July 21st, 2015

Designer's Desk with Responsive Design ConceptAlthough people know it is important to have a well-designed website, most do not fully understand just how vital site design really is to success. For limousine companies, a website can be the difference between success and failure. After all, your website is what gives existing and potential customers a look into your company, so the message it sends is critical.

Interesting Facts

To show just how significant web design is, consider the following statistics:

  • Compared to lighter color schemes, dark-colored websites experience on average a 2% growth in traffic.
  • Bullet point lists are read by 70% of site visitors while content without bullet points is only read by 55%.
  • In determining a company’s credibility, 48% of people cite website design as being the number one factor.

7 Key Factors

As part of limousine marketing, you need to give serious thought to the design and aesthetics of your website. Remember, you can have an amazing site, but if key elements of the design are missing, the number of visitors that convert into leads will be dramatically impacted.

Simply put, a great website redesign goes beyond how the site looks.

  1. Design and Logo – Especially if your website has not been updated in years, you may need some professional intervention. For example, a highly respected company like DriveProfit has the expertise to transform your current site, ensuring it consists of a modern design complete with your company logo. As an expert in limo marketing, DriveProfit can assist in many other areas as well.
  1. Color Scheme – One of the most important decisions for a website redesign has to do with color. In this case, you want a scheme that coordinates with and complements the type of service sold. As a limousine company, blues, greens, and even purples are highly effective.
  1. Graphics and Photography – Just as with the overall design and logo, there is a good chance your website needs updated graphics and photography. Remember, you want your site to stand out and make a statement without going overboard. Because people use different computers and devices, Internet speeds, and browsers, the way in which web pages load is unique to everyone. Having too many graphics and too much photography causes pages to load slowly for many people, which will hurt your user’s experience; rather than wait, they will move on to the next similar site.
  1. Videos – Although videos work well for some limo companies, they may not be right for you. If you decide to use videos, make sure they are short, well-produced, and focused.
  1. Language – There are several things to consider when it comes to language on your site. As a great limousine marketing tool, language should always be professional and somewhat vague so visitors have answers while being prompted to ask for more information. The language should also reflect your type of business and the customers you target.
  1. Infographics – Consider using data to create infographics throughout the site. In addition to helping attract visitors, infographics increase the domain’s authority score and work great for inbound links.
  1. White Space – A common misconception with website design is that every inch has to be covered with graphics, photography, links, or content. In reality, sometimes less really is more. Give visitors room to breathe when on your site by using bullet points, headlines, and block quotes. White space works great by focusing the eyes to specific areas.

DriveProfit’s senior marketing team has more than three decades of marketing experience and specializes in developing marketing programs for operators in the chauffeured transportation industry. If your limo marketing efforts are not getting the results you’d like to see, our team is standing by to help you boost your ROI. For details, please contact the professionals at DriveProfit today at 203.426.7780 or email us at info@driveprofit.com.

Share Button
Tags: , ,






Subscribe to our newsletter:    



Contact Information

Toll Free Phone
203-426-7780

E-mail


twitter fleet safety Limo Branding customer referrals Inbound Limousine Marketing management meeting Limousine Social Media business tips lead nurturing limousine websites B2B Marketing Facebook Marketing Tips Facebook limo marketing tips Limousine Inbound Marketing marketing Limousine SEO Digital Marketing reputation management Limousine Blogs Customer Satisfaction Surveys online booking SEO mobile marketing limo websites customer loyalty Video Marketing online marketing marketing tips Limousine Marketing Tips customer retention marketing strategy customer satisfaction Blogs content marketing Prospecting Calls to Action DriveProfit websites customer relationships limo marketing social media Limousine Email Marketing limousine marketing Limousine Branding Social Media Marketing customer feedback Branding email marketing customer service


Categories

  • Marketing Tips (238)
  • Limo Marketing Tips (189)
  • Marketing Strategy (123)
  • Social Media (102)
  • SEO (39)
  • Email Marketing (33)
  • Websites (31)
  • Customer Relationships (29)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Reputation Management (21)
  • Customer Loyalty (19)
  • Facebook (18)
  • website traffic (18)
  • Branding (15)
  • B2B Marketing (15)
  • Lead Nurturing (13)
  • Twitter (12)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (6)
  • Mobile Marketing (6)
  • Press & Media (4)
  • B2B Business (4)
  • Business Tips (4)
  • Referral Marketing (3)
  • Calls to Action (2)
  • Listing Check (1)


  • Archive

  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012