When you hit a snag with your limousine marketing efforts, seeing flat or reduced sales and a decline in new customers, it's time to examine your marketing more carefully. A time-honored method to boost sales is to learn more about your customers and then use the details to communicate with them more effectively. Addressing their specific needs and knowing what hits their buttons will pave the way toward more sales.
1. Stop Posing Questions that Customers can Answer with Just "Yes" or "No."
Have you ever watched a late night talk show and been amused because for some reason or another, the guest was shockingly uncommunicative? The host is often the culprit, asking the other person questions that can easily be answered with a single "yes" or "no".
Instead, you'll get a much better return on your limousine marketing investment when you ask open-ended questions of your customers. You would do this, for example, by asking a question along the lines of, "which aspect of limousine service is more important to you: safety, on-time statistics or having the latest and most impressive vehicles in the fleet?
The more descriptive and specific you are in formulating such questions, the more opportunities you will have to get your message across to potential customers.
2. Sit Down and Talk with Your Best Customers
When was the last time you reached out to your most loyal riders? Your most valuable customers are the easiest to profile, since you can examine your records to see how often they book rides and what types of service they typically request. What's more, they serve as ambassadors when referring new business your way.
Look at your customer database with your sales team and determine your top customers. Then, reach out to them by phone or email, requesting information from them to see how you can improve service and to learn what they like best about your company. Use this knowledge to adjust your marketing materials.
3. Use an Email Plugin
Wouldn't it be great if you could learn more about your potential customers before you contact them by email? A recent article at Indispensable Marketing recommends that small business owners take advantage of the Rapportive plugin for Gmail. Once you install it, you can get Linkedin profiles from right inside Gmail. You'll see what your targets' jobs are, where they work and whether you share any connections in common.
Limousine marketing is a dynamic process that changes according to a number of factors, including fluctuations in the local economy and the movement of various customers in and out of your service area. You will promote your limo business more effectively when you take the time to learn more about customers and what their basic needs are.
DriveProfit's senior marketing team has more than three decades of marketing experience and specializes in developing marketing programs for operators in the chauffeured transportation industry. If your limo marketing efforts are not getting the results you’d like to see, our team is standing by to help you boost your ROI. For details, please contact the professionals at DriveProfit today at 203.426.7780 or email us at firstname.lastname@example.org.
Posted on Nov 02 2015
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