When you keep track of how customers first find out about your company, looking through reports on the analytics you have for social media, search engine results, blog post traffic and email campaigns, it should become clear what role referrals are currently playing in your success. If the number of referrals is so low that it's keeping your sales team up at night, now is the time to step up your game in soliciting more referrals.
Simply Ask for Referrals!
It might seem nice, fair or honest to avoid asking customers to give you referrals. But the ground transportation services business is no place for wallflowers. Make a point of asking obviously satisfied customers to give you referrals. If you don't ask, you can't expect them to read your minds or decide on their own to promote you to a colleague.
You can go through your database to find which are your biggest and most loyal riders and then send them targeted emails thanking them for all their business. Ask them for feedback, noting that you value their business and want to make sure that you are meeting all their needs.
Make it Easy to Refer Your Company
You'll want to make the referral process as easy as possible, noted a recent article at KickOffLabs. It's a good idea to have a third party company evaluate and authenticate all incoming referrals before you post them on your website or include them in your printed limousine marketing materials.
That way, you can rest assured that the referrals are genuine and came from customers who actually did order service from you. Post the link to the third-party's website for customers to click when they want to make a referral.
Customer Rewards Program
A great way to boost engagement with customers is to set up a customer rewards program. This gives them points to accumulate every time they book a ride with you.
Then, after customers sign up, you can follow up with an email or make an announcement via social media that you will offer them extra points each time they refer a new customer to engage your services.
Rewards programs are easy to set up and administrate, with automated systems available to help you or your marketing team handle all the details of tracking accrued points and reminding customers to cash in their rewards.
Referrals should be a major aspect of your limo marketing efforts. When customers like your company and the services you provide so much that they are willing or even eager to tell others about your business, you have the brand ambassadors you need to take your company to the next level.
DriveProfit's senior marketing team has more than three decades of marketing experience and specializes in developing marketing programs for operators in the chauffeured transportation industry. If your limo marketing efforts are not getting the results you’d like to see, our team is standing by to help you boost your ROI. For details, please contact the professionals at DriveProfit today at 203.426.7780 or email us at firstname.lastname@example.org.
Posted on Nov 04 2015
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