Welcome to 2019! So, how is your company's website? If your answer is 'What website?' then you have some work to do. Alternatively, if your website hasn't been audited in over a year and you are uncertain of how it is performing in regards to your business goals, then there is still work to do. In either case, there are five questions you need to ask (and answer) before moving forward.
It is undeniable that any business looking not just to thrive but survive, a website is required. For new companies just starting up, once the business model is determined the website build should be the first major piece of the equation. For existing companies with websites, due diligence is required to ensure that the website is structurally sound (meaning that the search engines like it and are ranking it favorably) while also being visitor friendly.
In either case, there are certain basic questions that need to be asked and revisited on a regular basis to ensure that this most vital pieces of your marketing strategy are running like a well-oiled machine. Answer the following questions, and in the case of existing websites ask them on an annual basis, and you will have a foundation to start working on your website.
No one of these questions is any more important than the others. All will help you to conceptualize the groundwork for what will be the focal point for the great majority of your marketing efforts and 100% of all of your digital marketing. Additionally, the answers to these questions will be the seeds to many more questions on the road to building or redesigning your digital home and the foundation of your overall digital footprint.
Since 2001, Drive Profit has assisted the chauffeur-driven industry in not only establishing websites and overall marketing strategies but also in driving their marketing efforts with the goal of creating thriving digital business models. If you are looking to work with the best of the best, contact us now.
Posted on Jan 23 2019
Share on Social Media