To Build or Redesign? Not the Only Questions.

Posted on: January 23rd, 2019

To Build or Redesign

Whether you need a website or you have on that needs work, answer these questions first.

Welcome to 2019! So, how is your company’s website? If your answer is ‘What website?’ then you have some work to do. Alternatively, if your website hasn’t been audited in over a year and you are uncertain of how it is performing in regards to your business goals, then there is still work to do. In either case, there are five questions you need to ask (and answer) before moving forward.

It is undeniable that any business looking not just to thrive but survive, a website is required. For new companies just starting up, once the business model is determined the website build should be the first major piece of the equation. For existing companies with websites, due diligence is required to ensure that the website is structurally sound (meaning that the search engines like it and are ranking it favorably) while also being visitor friendly.

In either case, there are certain basic questions that need to be asked and revisited on a regular basis to ensure that this most vital pieces of your marketing strategy are running like a well-oiled machine. Answer the following questions, and in the case of existing websites ask them on an annual basis, and you will have a foundation to start working on your website.

  • What do you want your website to do? – A simple enough question but one that can result in a lot of discussions. Are you looking to have a simple showcase for your business? Perhaps you want a website where potential customers can start the process of getting a quote, or maybe you want an option to start a purchase or reservation?
  • Who are you trying to reach? – Are you a B2B a B2C or both? Depending on your business and what your product/service offering, different messaging, different value propositions, and different calls-to-action may be needed.
  • Why will people want to visit your website more than once? – Unless your business is a one and done proposition, the goal is to have clients visit your website often for news and updates as well as be a referral point for those clients to provide to others. Website designers will often discuss this in terms of ‘look & feel’ but the answer to this question should also touch on why site visitors would want to return.
  • How will you judge the success of your website? – Almost everything you do to promote your business comes down to ROI. Ensuring that you can measure the ROI of your site is one step that is often overlooked in the initial design process, but in reality, it is one of the key questions to be answered before embarking on a website build or redesign.
  • Who will build your website? – Seems like a simple question but this can often be a big stumbling block for many. If you have someone internal who has design experience that can help but unless you can afford to have that person focus solely on the website build, it is often best to go with an agency whose sole focus will be building the website.

No one of these questions is any more important than the others. All will help you to conceptualize the groundwork for what will be the focal point for the great majority of your marketing efforts and 100% of all of your digital marketing. Additionally, the answers to these questions will be the seeds to many more questions on the road to building or redesigning your digital home and the foundation of your overall digital footprint.

Since 2001, Drive Profit has assisted the chauffeur-driven industry in not only establishing websites and overall marketing strategies but also in driving their marketing efforts with the goal of creating thriving digital business models. If you are looking to work with the best of the best, contact us now.

Share Button






Subscribe to our newsletter:    



Contact Information

Toll Free Phone
203-426-7780

E-mail


Facebook Marketing Tips customer satisfaction online booking limousine marketing marketing strategy online marketing management meeting limo marketing customer retention limo marketing tips twitter Prospecting Limousine Branding Social Media Marketing limousine websites lead nurturing customer relationships Facebook Blogs fleet safety marketing tips limo websites B2B Marketing Customer Satisfaction Surveys Limousine Inbound Marketing marketing Calls to Action DriveProfit Limousine Marketing Tips Limousine Social Media business tips mobile marketing customer referrals Inbound Limousine Marketing websites Video Marketing Limo Branding Limousine SEO customer service customer feedback Limousine Email Marketing content marketing customer loyalty Digital Marketing reputation management social media Branding email marketing Limousine Blogs SEO


Categories

  • Marketing Tips (249)
  • Limo Marketing Tips (191)
  • Marketing Strategy (138)
  • Social Media (108)
  • SEO (48)
  • Websites (39)
  • Email Marketing (38)
  • Customer Relationships (30)
  • Customer Satisfaction (28)
  • inbound marketing (22)
  • Customer Loyalty (22)
  • Reputation Management (21)
  • Facebook (18)
  • website traffic (18)
  • Branding (17)
  • B2B Marketing (17)
  • Business Tips (15)
  • Lead Nurturing (13)
  • Twitter (12)
  • Featured (10)
  • LinkedIn for Business (9)
  • Video Marketing (7)
  • Mobile Marketing (6)
  • Press & Media (5)
  • B2B Business (5)
  • Calls to Action (4)
  • Referral Marketing (4)
  • News (4)
  • Listing Check (1)
  • Case Study (1)


  • Archive

  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • October 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012