In this digital age of marketing, marketing staff around the world struggle to write great content to boost SEO results and engage an audience. While the content might be fantastic, if it doesn’t have a great headline, no one will click on your great stuff. Headlines must be catchy and make someone want to click it and read your great content. Every one of those clicks helps build your reputation with Google and Facebook by having interesting and relative content.
When it comes to writing snappy headlines, here are 10 suggestions to help you improve your marketing efforts and success:
1. These Three Word Combinations Are Winners
2. These Three Word Combinations Draw on Emotion
3. Good Headlines Cause Curiosity
Phrases like “this is why” and “the reason is” attract tons of engagement.
4. People Love Quizzes & Surveys
Things like, "We Can Guess Your age and location with this simple quiz". People are intrigued by quizzes and surveys.
5. That Only
No one likes to be excluded. You know the saying, FOMO (Fear Of Missing Out). So, headlines like, “Things That Only Limo Operators Understand” is a sure way to get limo operators and non-limo operators to read. Limo operators want to know that they are "in the know" with their peers and non-limo operators will say, “I’m not a limo operator but I bet I understand this article”.
6. Don’t Use These Words – They are proven failures
7. Other three-word winners
8. Two Word Headline Enders
9. The Most Popular First Word
The word “this” is the most popular first word used in headlines.
10. 10 Is the Magic Number
People love Top 10 Lists. However, any list in containing multiples of five will work. The Top 5 list, The Top 25 list etc. The number 10 statistically gets the most clicks.
Posted on Jan 11 2018
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