Marketing is one of the most challenging aspects of business that all companies face. One has to be constantly evolving and trying out new ideas and strategies in order to remain successful. Many limo businesses start with a website and social media platform, so that they can interact with customers and clients and create business relationships. While these can be effective, there is one really useful marketing tool that shouldn't be forgotten: the blog.
Statistics from Hubspot’s 2012 Inbound Marketing Report highlight the importance of blogging. According to the study, 57% of companies who have a blog reported acquiring a customer from their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is useful to critical for their business.
Al studies show that companies with blogs are extremely successful. In fact, HubSpot research shows the average company that blogs has:
Blogging can help you reach new customers, build customer loyalty, get invaluable feedback, and attract a steady stream of highly-targeted inbound leads. Here are some of the most important benefits of having a blog for your limo business:
Boost Search Engine Optimization
Search engines love fresh and original content. What better way to provide frequent content than with blog posts? By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your limo site visitors. This can be accomplished by asking your readers' questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers' comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Limo Business as an Industry Leader
No matter how small your limo business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a "go to" resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Limo Brand
Blog posting allows you to show a personal side of your business that perspective and current customers won't see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it's free marketing and it further validates you as a credible business.
Blogging is an Important Marketing Investment
It may take some time reap the benefits from starting a blog, but consider this to be an investment towards future growth, not just an expense, the blog posts you generate become an ongoing source of value to attract visitors to your site.
This is different from other types of advertising, which attract customer attention only during the length of the campaign. As you continue to grow your limo company's blog to hundreds and then thousands of posts, its value will compound over time.
Business blogging is the act of creating content that is related to your business. The vast majority of business blogs are not profit oriented (the company isn't out to make money directly from their blog articles) and is usually a part of their marketing plan.
Keep in mind that professionally written limousine content will:
Strengthen your online credibility by sending your content to the top of the rankings.
Position yourself as THE authority in limousine services, both in your service area and in your niche markets.
Deliver your messages to customers through articles, blog posts, newsletters, social media updates and videos, helping you reach people who may otherwise not have heard of you.
Please contact DriveProfit today for more information about our limousine marketing programs.
Posted on Mar 28 2016
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