"Follow us on Twitter" is much more than a catch phrase or a status symbol. Those words can actually have a tremendous impact on your business if, once people follow through on that simple call to action, you have something to offer them that makes the effort to tap or click worthwhile. As a limo company, you have a tremendous opportunity to reach more people and capture more bookings with Twitter. Here are a few ways you can make that happen.
#1-Don’t just post, contribute
The best way to get attention for your company on twitter is to interact with other relevant accounts. The great part about this is that you have the opportunity to gain visibility within a variety of businesses, from formal wear companies to bridal supplies to venues and promoters… The possibilities are endless. Start by following some local businesse,s and engage regularly with them.
#2-Know who to follow
Let’s say there are three local DJ services in your area. One has about 1200 followers. Another has under 200, and the last one has over 10,000. Do we really have to tell you where you should be focusing your attention? "Well what about the other local prospects who follow the other services?" If you do a little digging, we’re willing to bet you'll find that most of them also follow the big company too, so for the most part, you’re doing twice the work to get the same result.
#3-Make use of available resources
There are tons of apps out there that will help you determine things like who is following you, how active they are on Twitter, whether or not they have complete profiles, etc. You want to interact with people who do a lot of retweeting, use @mentions liberally, and who also have a decent network of followers.
#4-Integrate Twitter into your social media automation plan
Several of the apps you’ll find behind the above link assist in automation and, when done right, automating your social media posts can really work in your favor. This is particularly true with Twitter. Yes, you definitely want to tweet the same content repeatedly and that’s because with all the content streaming through the average user’s feed, the odds of them seeing something you tweet the first time you tweet it is minuscule. It has to get to them when they’re there to see it (there are also apps that can help you determine the best posting times so more people do see it … Just sayin’…).
These four elements will provide you with a solid framework from which you can build a successful and profitable marketing plan via Twitter. Don’t neglect this part of the social media equation-you’d be amazed how many of your competitors do.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at email@example.com.
Posted on Dec 23 2015
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