The news that you read in your favorite newspaper (whether in print or online), magazine, newsletter or blog may not always originate from a reporter's curiosity and research.
Many items that appear are actually inspired by a carefully planned press release. In fact, some publications will print the content from press releases verbatim or will only make a few minor changes while leaving the message basically intact. This means that if you have something interesting to say about your limousine company, a press release may be the easiest way to drum up some attention.
You are already accustomed to your customers learning about your limo marketing loyalty program when they engage with your company, such as through promotional materials that you distribute or announcements that you make on the company website. But how about getting the word out to potential customers through the news media and blogosphere? This is where a well-crafted press release can help you boost your business.
Fortunately, you don't need to have a writer on staff at your ground transportation company to get the word out. A professional chauffeured transportation marketing firm can handle the writing and will format the text of the release so it adheres to the professional standards of the news media.
A press release typically has an attention-getting headline (remember, you can have an expert marketer come up with the best way to say it!) and a summary to help busy writers and editors determine if they want to read further.
It will include the date and the location (such as your company's main office), followed by an interesting opening statement that entices people to continue reading. After providing all the important details about your loyalty program, you will also want to include some boilerplate "About Us" and contact information to assist writers and editors when they turn the release into a story.
When it comes to limousine marketing, savvy business owners will recognize the value of issuing press releases periodically to enhance their loyalty program marketing efforts. Just keep in mind that that material from press releases will find a more receptive audience when it provides useful information to potential customers. It's a good idea to consult with your limo marketing firm for details on what should go in your next press release. This helps ensure that your message will reach the people who need to hear it the most.
Posted on May 14 2014
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