Posted on Mar 11th 2016 under Limo Marketing Tips
It is the goal of any business to foster and build strong working relationships with their customers. All businesses must listen to and meet the needs of customers in order to generate sales and remain a successful, profitable business.
There are many reasons why a customer may choose to seek other private ground transportation service. Sometimes you can identify a trend but most of the time you never know why a customer stopped using your services.
Collecting feedback through surveys is one of the easier and most effective ways to ensure that you are in tune with your customers. Surveys can also help you make your marketing more relevant: when your customers get the chance to share their perspectives, you get the kind of insightful feedback you need to create engaging offers, content, and more. Engaged and interested customers are more likely to stick around longer and spread the word about you.
So read on how to use surveys to grow your limo business:
Take a quick pulse to see how your limo business is perceived
One-minute question, one-minute answer. And your customers and members are more engaged already.
Get website feedback
Your limo website is one of the first places your customers are going to go to learn more about you. Add a link to a short survey and find out if your visitors like your site's layout, can find the information they're looking for, or if they like a recent improvement.
Capture sales leads
A survey can help qualify possible sales leads. Use a short survey to find out which of your services, packages or cars, customers are interested in, or whether they're looking for something you don't offer yet.
Evaluate customer satisfaction
Make them rate you, add a discreet link on your contact landing page or add the link in the newsletter, find out more about your customer's opinions or about your booking process or anything. Be opened to evaluate customer satisfaction on social platforms, too.
Let your list segment itself
Segmenting your list helps you reach the right audience with the right message. The right message is the one that fits that particular audience's needs, and who better knows their needs than the audience itself? Add a poll to your email newsletter asking your list to segment themselves, whether by service, location, job, age so you can better target your communications.
Grab your customer's attention with content that's gotten a boost from surveys and give them a chance to tell you what's on their minds.
The DriveProfit Advantage
Each senior member of the marketing team at DriveProfit Limo has more than two decades of experience in assisting companies with their limousine marketing campaigns. In an industry that is so dependent on providing consistently high levels of customer service, it pays to keep track of the level of satisfaction you deliver. For more information on using customer satisfaction surveys for your limousine business, please contact the experts at DriveProfit today at 203.426.7780 or email us at firstname.lastname@example.org.