Is social media not working out for your limo company like you thought it would? Whether you have been using social media for some time now or are new to the game, it can sometimes feel like what you're doing on Facebook, Twitter and other social channels is merely vain shouting into the void.
Customers may not be interacting with your brand, and no one seems to be clicking on your links like you initially hoped. However, if you stick with it and examine your efforts (possibly with the help of some expert third party limousine marketing professionals), you can turn things around and start getting more engagement via social channels, noted a recent post at KISSmetrics.
First off, keep posting on social media. Don't succumb to the temptation of quitting on your online efforts just because you have had some setbacks or aren't seeing the level of success you originally anticipated.
While it's okay for ordinary people to sever ties with Facebook or other social media services for personal reasons, company owners do not have this kind of luxury. Successful limousine companies can get a great deal of their new leads via social media, and since leads are such an important aspect of developing your customer base in the limousine industry, they are well worth your online efforts.
Social media is not just for spreading your message, of course. If you haven't been listening very hard to what people are saying about you online, this may have been contributing to the overall problems with your outreach efforts. You don't want to just post on social media about your company and what you offer. You should point your followers to interesting information that can help them do their jobs better or otherwise improve their lives.
You'll need someone on hand to monitor all your social channels, preferably every day of the week. You can use keywords to keep track of when someone mentions your company name or your service area, for example, and have alerts emailed to you as they occur.
If you haven't been seeing the engagement you've been hoping for, it's time to start a new social media campaign. Establish goals, such as getting X number of likes on Facebook or increasing your newsletter subscriber base by 10 percent.
Set up a contest on Twitter, asking customers to post their funniest images from the back of the limo. Prizes that you can offer include extra time on their next limo ride, a discount or a vehicle upgrade. Your marketing team can help you with all the analytics and metrics so you can gauge how well each type of campaign works.
Maybe you will get more people to respond to your newsletter signup request if you give them an extra hour of limo time than if you gave them a vehicle upgrade, for example. Keep testing and reevaluating your social media campaigns so you can get the most out of your online marketing investments.
Each of DriveProfit's senior marketing professionals has more than 20 years of experience setting up and executing limo marketing campaigns for ground transportation services businesses. Since social media is such an important part of lead generation and nurturing, you don't want to neglect this marketing channel simply because of bad results on your end. For more information on boosting your social media and improving your overall marketing efforts, please contact the experts at DriveProfit today at 203.426.7780 or email us at firstname.lastname@example.org.
Posted on May 27 2015
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