Posted on Dec 16th 2015 under Marketing Strategy
2016 is already shaping up to be a very exciting year for small businesses. There have been very few changes to Google’s algorithms that would directly affect page rankings, so if you’re already working with a talented SEO team, you’re in good shape.
Today, we want to address the ones who are going it alone and relying on keyword research to carry them on the SEO front. Let us start out by saying that if you are doing your own SEO and you’re getting even small measurable results, you rock. Keywords are a huge part of what makes SEO work, since SEO depends on the textual content of your pages.
Here’s the thing, though: SEO goes way beyond just keywords, and the major search engines will be looking even more critically at your content heading into 2016. This is why we urge you to do two things in 2016: First, don’t downplay the effectiveness of SEO. You’ll hear a lot of marketers tell you that SEO is dead. It’s not-not by a long shot. Second, don’t get complacent in your SEO efforts. Search engine optimization is a fine balance, and it requires constant attention to maintain. That’s why so many businesses outsource it (that and the pros know things the average user doesn’t).
What to Expect in 2016
There are several key areas that you can expect the search engines to zero in on in 2016, and it’s important to be certain that your website is prepared and properly maintained. Here’s the short list.
#1-Effective use of relevant keywords
Gone are the days when you could just plug in a keyword and watch your rankings improve. Your keywords need to have an organic feel as part of your copy, so don’t seed for the sake of seeding. Research contextual keywords that fit with both your service offerings and the nature of your content.
#2-A variety of fresh, routinely updated site content
In order to be recognized by Google as an authority, you need to do two things: post content that touches on all the various facets of your business, and post a variety of content, from keyword-rich product/service descriptions to long- and short-form blog posts.
#3-A well-optimized website that brings value to the user experience
That means that your images should load quickly, your videos should stream easily, your color scheme should be easy on the eyes, and your content should be well organized. If you can check these things off your list, it will help tremendously with your rankings.
If you don’t think your website passes these tests, it’s time to find some pros for help. Heading into the future, you can’t grow lax. Competition is increasing, and with it comes the race for those top-ranked positions. Those who take SEO seriously will edge out those who don’t in this upcoming year.
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