SEARCH ENGINE OPTIMIZATION (SEO)
If your first thought was "keywords," you’re not alone. You’re also not entirely wrong. Keyword usage is a vital part of SEO, but it’s only one part. SEO is a process, and when you understand all the steps in the process, you also start to understand why it’s not just a "set it and forget it" component to limousine website building.
Let’s look at keywords for starters, since they’re everybody’s favorite. Keywords have a shelf life. Their effectiveness fluctuates, and sometimes that effectiveness dries up completely. As you add new content to your site, you should be researching keywords every single time and seeding with words and phrases that are most popular now. That doesn’t mean older articles won’t work, but you always want something out there that caters to current trends.
Since we mentioned older articles, it might not be a bad idea to cycle some of them in and out based on their popularity at different times of year (and other factors). This helps increase the level of relevant content on your site, and that is another part of SEO that few people really grasp. Just because your article is about business travel or limos doesn’t make it relevant. If it’s November and that article about prom is still on your front page, Google probably won’t be pleased.
Visuals also matter. SEO is still very text-based, but the process has become more sophisticated over time. If you are using images that have huge file sizes, you may want to consider running them through a filter like TinyJPG to get them under control. The search engines also read your ALT text entries and filenames to determine if you’ve posted anything new lately so, at a minimum, you might want to align your ALT text with your keywords and refresh both as needed.
In order for Google to recognize you as an authority, you need long-form content that shows a deep understanding of your niche. Google likes articles in the 1500—2500 word range, and if you don’t think you can get away with that talking about limos, think again.
Use your website’s blog to produce this kind of content. The best thing about it is that most of the time long-form articles are considered evergreen, and the search engines aren’t as picky about them not changing. That said, remember what we discussed about keywords and always scrutinize your articles based on what you know about current trends.
What all these things have in common is that they will all keep you busy trying to optimize. Our advice: Don’t get lazy. SEO is a very lucrative approach, but it requires constant attention to keep giving good returns.
The DriveProfit Advantage
The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs geared specifically toward the chauffeured ground transportation industry. If you are launching a new limousine marketing campaign, or are not satisfied with the results you are getting from your current efforts, our team is here to help. To learn more, please contact Pat or Jennifer at DriveProfit today at 203-426-7780, or email us at firstname.lastname@example.org.
Posted on Nov 25 2015
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