Just because a person has engaged with your ground transportation services company by reading your blog, downloading a whitepaper or asking a question on your website, this does not necessarily mean that the new lead is actually ready for a sales call. In fact, a full 96 percent of leads are not ready to make a purchase the first time they visit your website.
As part of your comprehensive limousine marketing program, lead nurturing campaigns provide your prospective customers with a steady stream of information that is relevant to their initial conversion and will influence them toward a buying decision.
Lead nurturing campaigns are a type of email marketing where emails are sent to your leads and should be an important part of your overall limousine marketing program.
Each lead nurturing campaign consists of several emails sent out automatically at specific and well-timed intervals. Each marketing email that we send out presents a new opportunity to your prospects to download or view a new piece of information – which is the next logical step in learning more about your company's services and moving down the sales funnel toward becoming a customer of your limousine company.
We know that it is not easy to coordinate an effective lead nurturing system as part of your limousine marketing program, especially when you are focused on running a busy limousine company. DriveProfit is known for creating effective information that maps to the stages of the sales funnel for lead nurturing.
Our senior marketing team has more than 30 years of experience in the ground transportation and travel industries, and we will work with you to create and promote lead nurturing campaigns and provide you with the industry-leading limousine marketing automation tools to move more limousine customer leads down the sales funnel even faster.
Please contact DriveProfit today for more information and receive a copy of our complimentary whitepaper: “10 Brilliant Lead Nurturing Strategies for Your Limousine Company.”